Related: How to define the cost of the project
Pricing your WordPress website is not straight forward, just as is with buying a car or apartment. Ask yourself the following question:
How much does an apartment cost?
You will quickly find out that this depends on various factors, such as location, size, type of neighborhood, social-economical factors in the area, the type of the building, the level of security in the area and much more. Same goes with a website.
You may go for a 1-page business card simplified website or a large news website such as TechCrunch – this makes a huge difference in terms of planning, pricing, server strategy and more.
However, the cost of a website incorporates several different factors.
Domain and Hosting
The website domain is the name of your website (yourwebsite.com or anotherwebsite.net for example), and your hosting is its home. The larger and more popular the website, the more hardware resources are needed. Also, there are low-cost hosting vendors providing cheap solutions without taking performance, security or uptime into account, and some enterprise solutions that guarantee your availability and speed. In general, a domain name costs about $20/year and hosting a standard website would be between $4/month and $30/month. Larger and popular websites would require a VPS or a dedicated server where prices start from $60/month up to $700/month. Highly popular websites may require several servers in a network with other server factors, but those custom solutions need evaluating based on the specific use case.
Want to know everything about Web Hosting and Services? Here is a detailed, useful guide that covers everything about Web Hosting.
Designing a website is the process of creating the visual look-and-feel for the new product. If you require a unique vision for your project, then this would require the skills of a designer. This usually requires a certain amount of communication, sample web projects, and several iterations until the final solution is accepted. Designing a simple website could vary between $500 and $2500 for 3-5 unique templates, without taking any logos, banners or creative images into account. Fancier design or numerous revisions could add up, and fashion or stylish website projects could easily go to the six figures for design work only.
Some customers prefer to go with the premium template or starter themes, using a base for their work and saving their budget for the rest of the process. Keep in mind that the reliable WordPress development companies should advise you for the quality of the templates, and conduct code reviews and ensure that the templates are up to the standards. Also, using a skeleton or another theme would limit the number of customizations and would still require a certain amount of hours for customization (occasionally customizing a premium template is less cost-effective than creating a plain new design from scratch).
Having a template provided requires the dynamic functionality to be built in – this is, connecting the design to the dynamic data provided by you and maintained by your administrators and users later. Integrating the WordPress CMS to a standard template could be $500 – $2500. However, adding numerous features to the web project could drastically change the price range. Adding more dynamic templates, user activities or profiles, forums or social media functionality, eCommerce add-ons could change the integration range to $15,000 – $100,000. Specific 3rd party system integrations (for features such as CRM, or other APIs, or proprietary solutions) could be additional $20,000 – $100,000 – and that would go up for heavy websites.
Those are the main costs related to a website project creation, adhering to the best practices for code quality, user experience, search engine optimization, security, and availability. Media publishers and content provider could require SEO services or data entry for their content. Also, photographer services or stock photos could be provided additionally. There are stock photos for $5 – $20/each.
Marketing and copywriting services can be provided as well – well-crafted website content, dealing with email marketing or social media marketing. Those services should be provided monthly, and their cost depends on the type of service and the volume of work. A well-crafted article could be $50-$150 in average, and social media management plan for Twitter and Facebook could go anywhere from $200 to $2000 per month.
Sample WordPress Website Prices
Keep in mind that web development is strictly unique and you need to invest in a business solution instead of a technical one. The best bet is for you to invest in a solution that incorporates a server architecture with a web development product, together with maintenance, SEO optimization, marketing consulting and additional optimization for your solution.
Our Work Process at DevriX provides solutions in the $12,000 – $40,000 range for regular WordPress website development and small eCommerce development projects, and $50,000 – $300,000 for Software as a Service work, CRMs, and more complicated online solutions including custom modules, high-level code quality architecture and testing, and server networking and infrastructure management. Contact us for more details or read more about our WordPress retainers that 90% of our clients select.