As you might know, the B2B (business-to-business) model focuses on selling products or services to other businesses, rather than the traditional B2C (business-to-customer) approach, where the products or services are sold to customers. Naturally, this difference results in some distinct differences business-wise. One such is digital marketing, and particularly, search engine optimization. In today’s article, Read More
When it comes to B2B social media strategies, one size doesn’t fit all. To create content that genuinely clicks with your professional audience, you first need to understand the difference between B2B and B2C marketing efforts on social media. Then, you need to know how content testing can help you consistently refine your messaging across Read More
SEO writing differs from the usual writing as it uses target keywords strategically throughout your content to help search engines understand it and rank it accordingly. Quite often though, you may need to address the same topic several times to give new, deeper perspectives, or updates – which means that you might target the same Read More
Lead scoring is a hot topic these days, but what exactly is it? Simply put, it’s a way to rank potential customers (or leads) based on their perceived value and readiness to buy. In this article, we’ll break down the basics of the lead management process, where the scoring fits in, and how it works. Read More
Artificial intelligence is very quickly changing our lives and the way we do business. AI has made its way into various aspects of our everyday activities, and the way we conduct online searches is no different. Search engines, like Google, work by collecting huge databases of information, so that when a person enters a phrase Read More
In the last year or so, AI-generated content and particularly AI writing has shot from novelty to inevitability. Robots can crank out words fast, and produce large amounts of content for free. Usually it is spammy content that Google already despises as not useful to humans. The reason is that AI writing has the personality Read More
Imagine you’ve launched a new product and the leads are coming in. Eager to capitalize on the interest, you rush to contact every potential prospect. But after dozens of dead-end conversations, it becomes clear that not every lead is a good fit for what you’re selling. And what’s even worse, chasing the wrong people led Read More
How does a person become a brand? No, it is not a scenario from a sci-fi movie like “The Fly”, where you enter a machine, and come out transformed. Think of it more like a transformation of your personality. Or better yet, an intentional effort to create a public persona that is an industry expert, Read More
Developing a website is never quite done. Yes, you’ll build a WordPress website with a great design, you can insert some content, a few pages, the main menu, graphics, and links, until it is really good. But believe it when we say that you don’t want a good website, you want a remarkable WordPress website. Read More
Did you know that keywords have tails? Some are short, some are long… no, we are not talking about real tails, of course. The tail is a metaphor for the length of the keyword, but what does this all mean? Stay tuned as we decipher short-tail keywords, when to use them, and how. Readers Also Read More
Imagine one day you wake up and your website’s Google ranking has dropped dramatically. Before you do anything, take a deep breath. This rarely means imminent doom for your site. More often, it’s fixable and due to something such as a change in the way Google ranks sites, technical glitches, quality problems, or algorithm updates. Read More
LinkedIn has become an indispensable platform for professionals that continues to grow in importance each year. Today, merely having a profile is no longer enough to stand out. You need an optimized, eye-catching one that demonstrates your skills, experiences and accomplishments. A compelling LinkedIn presence can lead to networking and business partnership opportunities, recruiter contacts, Read More
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