The one thing that is certain when you are starting up a new business, it’s that you need clients and you need them asap. But growing a network of viable contacts is not easy and does not happen overnight. This is where lead generation comes in. In a nutshell, lead generation is the process of Read More
Hey marketers, it’s time to talk about marketing for Generation Z. We know every marketer adores the Millenials, but the time has come to welcome the new kids on the block. The Digital Natives have arrived and they’re not going away anytime soon. Gen Zers behave quite differently compared to the generations that came before Read More
With the growing popularity of WordPress, deciding what type of WordPress hosting to choose for your website can be quite overwhelming. When evaluating your options you would undoubtedly come across many different terms, jargon, and technicalities. This can be a bit frustrating, but it doesn’t always have to be the case. So we’re here to Read More
Mastering client communication is a process that requires practice. To attract and retain the right clients, you need to be an exceptional communicator. This is a key requirement for creating a mutually beneficial partnership, where both you and your client’s business can thrive. Winning at client communication, also means mastering the art of negotiation. Great Read More
There are various approaches when it comes to sales strategy. In terms of B2B marketing, businesses try to gain new customers using both outbound and inbound outreach methods. Nowadays, marketers focus a lot of effort on inbound content marketing strategies like building and maintaining blogs, being active on social media, or hosting webinars. However, there Read More
Navigating in the world of web development can be a challenging task for any business owner or manager. So, it’s not surprising that many companies and organizations seek a trustworthy partner that can meet and manage their digital needs – be it performance improvement, website and server maintenance or plugin development. Whether you’re looking for Read More
The transformations in markets, trends, and consumer preferences are happening at a remarkably fast rate, and businesses are constantly being pushed to develop better digital experiences. This strive for excellence requires keeping up with emerging digital marketing and technology trends in order to be one step ahead. From smart solutions that change the way we Read More
Choosing the right tools and resources for a holistic digital marketing approach can be a challenging task, but luckily digital asset management can help you find the right mix and balance for your business. Digital asset management or DAM, is a storage and sharing solution for enterprise content management. From marketing to human resources, product Read More
Most businesses count on their websites to attract and retain inbound leads. Once they land on your pages, the goal is to make them stay longer, convert and retain. The average time spent on a page gives strong signals about a website’s performance, usability, and engagement. Moreover, it can provide insights about the best and Read More
Building your own website and finally starting the business that you’ve been planning is one thing, but keeping it organized is a different story. It can help with increasing your sales, getting new leads, and keeping your customers returning. In the eCommerce world, the so-called taxonomy is used for eCommerce optimization and classification of the Read More
Heatmaps are a powerful data visualization tool that can help you understand how users behave on your pages. It records where they click, how far they scroll, what they look at or ignore. They show a graphical representation of data, where values are illustrated with colors and reflect the user interactions. On the scale from Read More
Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More