It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
Google core web vitals can easily be crowned the top SEO topic of the year. Moreover, they are a key element of the company’s ongoing quest to provide a better internet experience for everyone. Lately, the search engine has been lifting the page-ranking bar ever higher and regularly refining factors. Their algorithm updates have been Read More
In today’s digitized world data visualization technologies and techniques are crucial for analyzing huge amounts of statistics and making evidence based decisions. These enable professionals from many fields to present information and data in a graphical format and pull insights from it. Data visualization enables businesses and organizations to communicate information in a universal manner. Read More
2021 has been a turbulent year for businesses around the world, but in terms of technology and digital progress, it has been a push in the right direction. The surge in tech solutions development had a significant impact on digital marketing and SEO. With the massive resources Google has been investing over the last few Read More
Automation is a marketer’s best friend. Well, or at least it should be. When thinking about optimizing marketing processes most businesses usually stop at email automation and never look further. But in reality, marketing automation can really boost your campaigns and improve performance. In fact, there is so much more that Artificial Intelligence (AI) can Read More
Serverless refers to applications where the management and allocation of servers and resources are managed by a cloud provider. This means that the cloud provider dynamically allocates the resources. The app is running in a stateless container that can be triggered by an event. One such example of the above and the one that we Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
2020 was not the most exciting year for businesses. With a global pandemic at full speed, a lot of companies lost the ground beneath their feet and had to fully transform their work strategy to survive. The whole world had to go digital in a heartbeat and get used to less eye-to-eye contact than we’ve Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
When it first launched in 2003, WordPress (WP) was a simple, free and easy-to-use open-source content management system. However, today, 17 years later, it has completely transformed the software development and digital marketing industries. When surfing the net you’ll most likely often land on a WordPress-powered website. The platform has become the largest, most popular Read More
There are a ton of “Design trends to follow” articles floating around the web. We also put our spin on one in Hot Web Design Trends to Follow in 2022. The focus on such articles is very understandable – the design itself is what both a client and a visitor see. The code behind it, Read More
When it comes to WordPress website management, you have two options – to do it properly or let someone do it for you. Maintaining a successful WordPress website is a serious task and requires following the industry’s best practices and techniques to ensure your site is always up-to-date and constantly improving. No wonder that in Read More
