So, you have created a business plan and decided to build a website for it. Way to go! But make sure you don’t miss an important process along the way. Don’t forget about a website’s Conversion Rate Optimization or CRO.
It’s one thing to build a website for your business. However, it’s another to design it for conversion rate optimization. Having a website doesn’t guarantee that you can convert your visitors (or potential visitors) into customers. This is why CRO can make your business more profitable.
Conversion Rate Optimization (CRO) is the process of refining your website so that you can increase the number of visitors who take a desired action on it. This involves knowing your visitors’ preferences, analyzing your site’s performance, and reviewing all feedback to know which areas need improvement.
So, if you are wondering why conversion rate optimization is important to websites, here are some statistics to consider:
- Optimizing saw a 113% jump in visits to its solutions page. It also saw a 117% increase in clicks on secondary CTAs after personalizing its homepage.
- According to Adobe, nearly 8 in 10 of consumers stop engaging with content that does not display well on their devices.
- Adobe has also reported that 59% of consumers around the world would rather engage with content that’s beautifully designed as opposed to content that is simply designed.
The infographic below will give you the key elements you need to consider when designing a website that converts.
You can also read the full version of this article here.