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eCommerce Website Redesign: 8 Vital Signs That It’s Time To Do It

eCommerce Website Redesign 8 Vital Signs That Its Time To Do It

How do you know if it’s time to give your eCommerce site a revamp?

eCommerce stores constantly need to add flare to their sites to stay relevant and boost their sales. It also helps generate more traffic. A right-fit website makeover will definitely catch the attention of your customers.

In this article, we will explore 8 vital signs you need to revamp your eCommerce website.

7 Signs Your e-Commerce Site Needs a Revamp

  1. You don’t stand out from competition.
  2. Your eCommerce site is not mobile-friendly.
  3. You use old programming practices.
  4. You are not engaging your customers.
  5. Your web traffic is declining.
  6. Your site is difficult to navigate.
  7. You’re not using product reviews.

It’s no secret that eCommerce is a huge and ever-growing industry. In fact, it’s projected to reach $5.5 trillion by the end of 2022. With so much opportunity for growth, it’s important to make sure your eCommerce site is up to par. If it’s not, you could be missing out on potential sales and customers.

7 Signs It's Time To Do eCommerce Website Redesign

1. You Don’t Stand Out From The Competition

In such a large and competitive industry, it’s important to make sure your eCommerce website stands out from the rest. If your site is indistinguishable from others in your niche, you’re likely to lose potential customers, and this calls for a careful eCommerce website redesign.

To stand out, your site should have its own unique identity and voice. This can be achieved through things like custom visuals, original content, and a focus on the user experience.

However, this doesn’t mean you shouldn’t get ideas for improvements from other businesses in your industry. Perform competitor analysis on a regular basis and keep your eyes peeled for new features that generate a lot of engagement.

eCommerce website redesign doesn’t have to be a single massive project. With consistent tweaks here and there, you can boost eCommerce sales without the need for a complete website makeover.

 2. Your eCommerce Site Is Not Mobile Friendly

As per Statista, about 84% of the U.S. population has a smartphone with Internet access, and they utilize these gadgets to direct the lion’s share of their online hunts.

Number of mobile internet users in the United States from 2020 to 2024

A Google overview found that:

  • More than 74% of guests will probably come back to portable sites
  • 61% were prone to leave if a site was not portable, and
  • 67% will probably purchase at an eCommerce site that is mobile friendly

Progressively, your customers are not sitting in front of laptops and desktops. Rather, they are on the go, and they are getting to your site from their cell phones.

What does that mean for you? On the off chance that you do not give your customers what they need, they will go somewhere else.

3. You Use Old Programming Practices

Old is gold – but not always! Right-click on a page of your eCommerce site and select “View Source”. Does your site still utilize shortsighted codings like tables and HTML? Does your site appear as though it was built in the 1990s? Nothing wrong with that, but have you updated it since?

Despite the fact that HTML is still the essential programming language for all coding, there are strict style and code constraints that are beyond its capabilities . More up-to-date programming languages and frameworks (CSS, JS, Java, React) take into consideration:

  • More adaptable sites.
  • Better site design.
  • Navigation and a more alluring interface.

Therefore, a surefire sign that you are in need of an eCommerce website revamp is if it looks outdated. This can be due to a number of factors, including using old or outdated design elements, having a poor color scheme, or having a cluttered layout.

If your site looks like it was created a decade ago, it’s time for an update. There’s no need to stick with an outdated look when you can create a fresh, modern site that will appeal to today’s consumers.

4. You Are Not Engaging Your Customers

Whether your customers make a purchase online or offline, today’s clients require considerably more than the 5 P’s to settle on their choices.

Another sign that you could use an eCommerce website redesign is if you’ve lost engagement with your customers. This can be evident in a number of ways, such as having a high bounce rate, low conversion rate, or poor customer reviews.

If you’re not doing a good job of engaging your customers, it’s time to take a closer look at your site. There may be some areas that need improvement, such as the overall design, navigation, or content. By making some changes, you can encourage customers to stick around and make a purchase.

5. Your Web Traffic is Declining

There are a number of potential reasons for a decline in the traffic of your website. It’s important to consider all possibilities and rule out any that don’t apply to your particular situation. Once you’ve done that, you can focus on taking the necessary steps for your eCommerce website redesign.

One possible reason for a declining traffic may be that your target audience has changed, and you’re no longer able to reach them. It’s also possible that you’re ranking lower in search engine results pages (SERPs), which can result in less traffic. Or, it could be that people are simply losing interest in your site

6. Your Site Is Difficult To Navigate

If customers can’t find what they’re looking for on your site, they’re likely to give up and go elsewhere. Make sure your site is easy to navigate so that customers can find what they need without any trouble.

As your eCommerce site grows, so does the number of products and pages you have. It can be difficult to keep track of everything. That’s why it’s important to have a well-organized navigation system in place.

There are a few different ways you can do this, but some general eCommerce navigation best practices include:

  • Creating a consistent navigation structure across all pages.
  • Using clear and descriptive labels for each link.
  • Grouping similar items together.
  • Making use of search and filtering options.
  • Offering customer support in case users get lost.

Following these guidelines will help ensure that your eCommerce site is easy to use and navigate, no matter how large it gets.

7. You’re Not Using Product Reviews

Product reviews can be incredibly helpful in convincing potential customers to make a purchase. If you’re not using them, you could be missing out on some easy sale. So, if there are no testimonials to prove the quality of your services, it’s time to include them in your next eCommerce website redesign plans!

Here are a few tips on how to use product reviews effectively and boost eCommerce sales:

A 5 Step Checklist For eCommerce Product Reviews

  1. Make sure you have a good selection of products to choose from.
    This is so customers have plenty of options when they are looking for reviews.
  2. Use a variety of review sites.
    You can embed reviews from your Google My Business account. Alternatively, there are many different review sites out there, so it’s important to use a few different ones to get the most exposure for your products.
  3. Use positive reviews to your advantage.
    Make sure to prominently display positive reviews on your product pages. This will help increase sales and build customer confidence in your products.

  4. Use negative reviews to improve your products.
    Negative reviews can be frustrating, but they can also be used to improve your products. Use the feedback from negative reviews to make changes to your products and make them better.
  5. Encourage customers to leave reviews.
    Make it easy for customers to leave reviews by providing links to review sites on your product pages. You can also offer incentives, such as discounts or coupons, for customers who leave reviews.

Bottom Line

So, how do you know if it’s time for an eCommerce site revamp? If you can answer yes to any of the following signs, it may be time for a change. Don’t worry, we can help! With our team of web development and design experts, we can guide you through every step of the process so that your website makeover is just what your business needs. Ready to get started? Reach out to us today!

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