It cannot be stressed enough that the speed of a website can make or break its future. The modern internet is all about speed. We want things and we want them quick. According to experts, it takes a user 4 seconds to leave off a website for another because it did not load quickly. This is very short time so imagine how much of an impact it can make on a website that perhaps does millions of dollars of business every day. So, it is time to speed up your site.
Any business should pay special attention to the overall speed and performance of their website. A slow website will repel your potential customers faster than you can say ‘Oh my God!’ Luckily enough, there are cutting edge technologies that can significantly reduce the loading time of your website and make operations quick.
HTTP/2 which is the latest protocol of World Wide Web was released back in May 2015. What makes this technology the ultimate catalyst for website speed is something called multiplexing. This ability is a major improvement in HTTP and is nothing less than a design revolution. It essentially helps cater to multiple requests for a single connection.
With this, the previous techniques used by web designers will no longer be effective. This includes Data URIs and Sprites. If you remember, HTTP/1 was not well equipped with handling multiple requests at the same time. This is pretty apparent when you load a large image in contrast with a number of small images. The former despite being large would take lesser time as compared with the latter scenario. HTTP/2 tackles this very problem.
Additionally, it also compresses the headers in efforts to make the transport easy. So before the data request is even catered to, the compressed headers are pushed forward. And the icing on the cake is that the latest version is binary instead of textual so all the better. With this you can boost up your website by a whopping 50 %.
One thing to note here is that even though HTTP/2 does not require a security certificate, the browsers your website will appear on will generally do. So in order to jump to this new platform you will need an SSL certificate first. After that implementing this new HTTP is not going to be so difficult and will be possible if administer it on your own server. This means that whether you can utilize it also depends on your hosting service.
2. SSL Certifcation
Secure Socket Layer or SSL is a certification that encrypts the connection between your server and your website. This certification is very easy to get and you can find and implement it very quickly.
Let’s Encrypt provides free SSL certificate and has been garnering popularity this years for its remarkable service. It eradicates the need to manually obtain a certificate. With this website the whole process is automated and takes only few minutes. It is achieved by a management system that resides on the server. You can find the steps of implementing this certification on their website and you can even find tutorials for your help.
SSL Certification not only improves security but also improves speed and the ranking of your website on search Engines. Since 2014, SSL Certification is considered by Google for ranking websites.
3. Brotli to Speed Up Your Site
There is a catch, however, as this is currently only supported by Google Chrome and Firefox. Nevertheless, other browsers are quickly jumping on the bandwagon and following suit. Also, the servers do not offer this technology by default. You have to do a packet installation on servers like Apache, Node.js and Nginx.
4. Content Delivery Network
This is a network of severs spread across the globe. These servers have a copy of the website and basically its content i.e. images, videos, utilities, text documents etc. So when a user accesses your website they get this data from the nearest of the servers within this network. This naturally improves the speed the user receives this data at and the content loads pretty fast.
The other advantage of copying your website on several servers is that it becomes more reliable and rigorous. Since it is residing on multiple servers the traffic gets distributed and you are spared from any crashes due to heavy traffic. This technology too can improve the speed by up to 50%. This means that a website that perhaps takes 6 seconds to load can load in about 3 seconds. If you really want to understand the effect of this, think of websites like Amazon.com or CNet.com. This can help retain users and improve conversion rates too.
Slow speed website can rightfully be considered a dead website that just will not last a day. Network speeds have improved all across the world and users now find a slow loading process a buzzkill. No business wants that especially when their sales and revenues are riding on their websites. These four technologies have been created keeping in mind the speed and security needs of today’s web. SSL certification is necessary for all kinds of websites. Without it not only are you unsafe but also rank poor on Google. CDN is an amazing solution for content rich websites that need high speed. With this they can reduce the loading time and also tackle any crash issues. Brotli is yet another way to reduce transport time and hence improve speed. Upgrading to the latest available technology is the ultimate weapon for making your website the best of the best.