One of the biggest challenges any business is likely to face during its email marketing campaign is getting your emails opened by clients and customers.
The importance of newsletter on websites is growing and majority of the online players, these days, are coming up with this idea to increase their number of subscribers. Having a weekly email newsletter brings a professional touch in the management of your emails and your list of subscribers into your WordPress admin interface. WordPress provides Read More
Having a strong go-to-market strategy fuels successful product launches. This article will discuss the key elements, highlight common mistakes to avoid, and emphasize the data-gathering tools and insights needed to develop strategies for success and growth. It will also underline the significance of using data to make informed decisions when creating an effective GTM strategy. Read More
If you own a blog and want it to rank for niche topics or gain authority, stand-alone content is not the way to go. Instead, you should invest in creating a strong B2B content hub on WordPress so you can make good articles that leave long-lasting impressions on your audience. Making a B2B content hub Read More
As you might know, the B2B (business-to-business) model focuses on selling products or services to other businesses, rather than the traditional B2C (business-to-customer) approach, where the products or services are sold to customers. Naturally, this difference results in some distinct differences business-wise. One such is digital marketing, and particularly, search engine optimization. In today’s article, Read More
SEO writing differs from the usual writing as it uses target keywords strategically throughout your content to help search engines understand it and rank it accordingly. Quite often though, you may need to address the same topic several times to give new, deeper perspectives, or updates – which means that you might target the same Read More
Lead scoring is a hot topic these days, but what exactly is it? Simply put, it’s a way to rank potential customers (or leads) based on their perceived value and readiness to buy. In this article, we’ll break down the basics of the lead management process, where the scoring fits in, and how it works. Read More
Artificial intelligence is very quickly changing our lives and the way we do business. AI has made its way into various aspects of our everyday activities, and the way we conduct online searches is no different. Search engines, like Google, work by collecting huge databases of information, so that when a person enters a phrase Read More
Imagine you’ve launched a new product and the leads are coming in. Eager to capitalize on the interest, you rush to contact every potential prospect. But after dozens of dead-end conversations, it becomes clear that not every lead is a good fit for what you’re selling. And what’s even worse, chasing the wrong people led Read More
When it comes to customer relationship management (CRM) solutions, HubSpot has carved out a reputation. One of its special powers comes from its famous Workflows feature, which automates tedious tasks so you can focus on building relationships. In this article, we’ll explore how Workflows streamline your strategy with personalized touches that wow your audience. Whether Read More
With its almost billion members, LinkedIn presents a significant opportunity for lead generation. However, converting users into leads is challenging without the right tools. That’s where LinkedIn Sales Navigator comes in – it’s a specialized tool for finding and engaging prospects. To get real value from the Navigator, you need to learn how to utilize Read More
