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DevOps is growing by leaps and bounds. While adoption has hit 50%, many organizations are still unsure of what DevOps really is. DevOps represents a set of practices that incorporates software development (Dev) and IT operations (Ops). This system is meant to increase the abilities of organizations to deliver services and applications at a higher Read More
SEO is a tough nut to crack. If you are a small to medium-size business that has a limited budget and resources, it gets even tougher. Yet, local business owners, constrained by time and money, have to make it work somehow. They cannot risk sticking to traditional marketing methods. Big guns in the market will Read More
… And How to Find Relief Almost no one will argue that the hardest part of starting an eCommerce business is ensuring that it succeeds. Just making it to the point where you can quit your day job and focus full time on your own business is worth toasting. But once you’ve given yourself a Read More
Inbound marketing has proved to be an effective methodology for businesses to expand their customer base. An effective inbound marketing strategy entails the creation of content that is useful to customers, and effective promotion of the same to ensure this content reaches the target audience. Through inbound marketing, businesses aim to attract customers, convert them, Read More
According to the latest data from the U.S. Census Bureau, close to one-third of all sales — around 33% — are driven by eCommerce websites. But as you probably know government agencies tend to run a year or two behind when publishing data and that information comes from 2018 numbers. A lot has happened since Read More
When you are learning how to sell on Amazon, you can’t underestimate the importance that PPC has on the way your business develops and grows over time. Amazon PPC is the very foundation of your position on Amazon. When you search for something on Amazon, some of the results will have a “Sponsored” tag on Read More
If you are looking to engage your audience and attract more people, you need to get creative. Online viewers are constantly bombarded with vast amounts of media content. For them to choose yours, it needs to be enticing. The fast pace of technological innovations means that customer preferences keep changing. Traditional methods of relating with Read More
The world is a place of uncertainty at the moment. With most countries experiencing lockdown or some kind of restrictions in movement, daily life for people has been greatly altered. Your customer’s priorities have most likely shifted over the last few months, and with that comes the need for your company to shift its own, Read More
When you start your own company, you have these ideas about the perfect employees and how you can inspire them, lifting their efficiency to higher levels. However, the stark reality is that you will have to put in a lot more than the odd inspirational speech to get your employees to perform at their peak. Read More
Virtual teams provide a substantial percentage of the workforce in IT companies currently and are fast becoming an integral part of the global business landscape. Like any emerging business model, virtual teams pose several challenges to hiring companies calling for a shift in management strategies. Clear communication is essential during business transactions and it’s one Read More
Case studies are a major content strategy and the one most closely related to conversions. They are a vital opportunity to showcase how your WordPress company delivers what you promise and are a powerful tool for winning customers’ trust. In the B2B context, case studies help accelerate leads the most. (Marketing Charts, 2018) Back in Read More
The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
