As you might know, the B2B (business-to-business) model focuses on selling products or services to other businesses, rather than the traditional B2C (business-to-customer) approach, where the products or services are sold to customers. Naturally, this difference results in some distinct differences business-wise. One such is digital marketing, and particularly, search engine optimization. In today’s article, Read More
When it comes to B2B social media strategies, one size doesn’t fit all. To create content that genuinely clicks with your professional audience, you first need to understand the difference between B2B and B2C marketing efforts on social media. Then, you need to know how content testing can help you consistently refine your messaging across Read More
Lead scoring is a hot topic these days, but what exactly is it? Simply put, it’s a way to rank potential customers (or leads) based on their perceived value and readiness to buy. In this article, we’ll break down the basics of the lead management process, where the scoring fits in, and how it works. Read More
Imagine you’ve launched a new product and the leads are coming in. Eager to capitalize on the interest, you rush to contact every potential prospect. But after dozens of dead-end conversations, it becomes clear that not every lead is a good fit for what you’re selling. And what’s even worse, chasing the wrong people led Read More
Hear ye, hear ye! We are just hours away from greeting WordPress 6.5 – the first major release of 2024. WP 6.5 was scheduled to come out on March 26, over four months after WordPress 6.4 “Shirley” rolled out, however it got delayed with a week, and was rescheduled for April 2. This time around, Read More
The past few years have kept things in marketing interesting. Between privacy changes, the pandemic, and economic fluctuations, adaptation is the key to an eCommerce business surviving and thriving . As customer priorities and brand relationships continue to morph more quickly than a TikTok trend, profitable growth remains the top priority. But how do we Read More
Ready to take your business to the next level? It’s time to get strategic with behavioral targeting. Instead of using a one-size-fits-all approach, it lets you connect with your audience based on their specific interests and browsing habits. In this article, we’ll dive into behavioral targeting, covering everything you need to know, including ethical implementation Read More
Running an eCommerce business often comes with uncertainty, so many business owners would love to know what’s in store for them or what is going to be the next big thing. While crystal balls are hard to come by, demand forecasting can provide valuable insights. In this article, we’ll be exploring just how demand forecasting Read More
Gone are the days when a single piece of content would bring in the tons of views and engagement on social media. Today’s oversaturated online landscape calls for constant creativity and output from marketers and brands. It’s simply not sustainable to continually churn out new and original content. This is where repurposing existing assets comes Read More
Email is everywhere these days. We’re bombarded with promotional messages, newsletters, and spam, spam, spam. But one type of email delivers special value – the transactional email. Transactional emails provide key information users need, like order confirmations, password reset instructions, or shipping notifications. They deliver personalized, concise messages that focus on the essential details of Read More
Imagine dedicating months of hard work to acquiring new customers for your eCommerce business, only to witness many of them part ways laters. It can be disheartening. This is where the power of churn prediction comes in. It helps you understand why certain clients are at risk of churning, enabling you to take proactive measures Read More
Imagine being part of a streamlined platform where you can easily join multiple affiliate programs, receive timely payouts, access valuable support, and use performance tracking tools to optimize your campaigns and maximize your earnings. Sounds good, right? This is exactly what the best affiliate networks offer. Whether you have years of experience as an affiliate Read More