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The one inbound marketing strategy that has remained consistent throughout search engine algorithm changes over the years is keyword research. The need to use keywords for your site to rank highly has always been essential, but how you approach these keywords will differ over time as new strategies are introduced and become opportunities to rank Read More
The ultimate goal for marketers is to put data to use in shaping their customers’ experiences throughout the customer journey. When analysis is successful, it empowers a brand to deliver a relevant offer to the right customer at the perfect moment, while also reducing the cost of each sale due to this highly-targeted efficiency. Website Read More
Did you know 40% of online transactions are done using a mobile device? Even though the conversion rates are still behind those on desktop, mobile purchases are constantly growing. If you are an online shop owner you must optimize your mobile checkout process otherwise you will lose clients. What does the data say about mobile Read More
Search engine optimization (SEO) is one of the most important aspects of digital marketing. The world of search engines is complex and their algorithms are constantly changing. The latest Google core update announced on May 4th proves that. Later today, we are releasing a broad core algorithm update, as we do several times per year. Read More
SEO is a tough nut to crack. If you are a small to medium-size business that has a limited budget and resources, it gets even tougher. Yet, local business owners, constrained by time and money, have to make it work somehow. They cannot risk sticking to traditional marketing methods. Big guns in the market will Read More
Online shopping has been all the rage for a couple of years now. Most people are drawn to it because of the convenience that it provides, as you don’t even have to go out of your house to buy the things that you want or need. All you need is a mobile device or a Read More
… And How to Find Relief Almost no one will argue that the hardest part of starting an eCommerce business is ensuring that it succeeds. Just making it to the point where you can quit your day job and focus full time on your own business is worth toasting. But once you’ve given yourself a Read More
Inbound marketing has proved to be an effective methodology for businesses to expand their customer base. An effective inbound marketing strategy entails the creation of content that is useful to customers, and effective promotion of the same to ensure this content reaches the target audience. Through inbound marketing, businesses aim to attract customers, convert them, Read More
In this modern world that we are living in, you cannot deny the fact that technology is all around us. You probably use technology for a few hours each day – texting or messaging on your phone, using your laptop to send important emails, or even just watching Netflix on your TV. These days, almost Read More
For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More
Hold your horses on assembling keywords into a domain name and looking it up for availability. We will eventually get there anyway. For non-marketers, we have developed an actionable guide on how to invent a working and livelong brand name for an eCommerce business, featuring tools and techniques. If you’re seeking out a working eCommerce Read More
Apart from the intangible, marketing local services differ from marketing products by a very important distinction: the number of in-person touchpoints with the customer and the inherent necessity to keep in touch. Production and inventory costs pressured the companies selling physical products to heavily invest in marketing. Not being saddled with high fixed costs both Read More
