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You want to increase the ROI that you get from your content marketing efforts, right? But, it’s not as easy as it sounds. First, you need to get people to view your content. Second, you need to make the readers take action towards your offer. When people think of a call to action, most often Read More
One of the most essential issues in advertising is that many marketers find it hard to meet metrics-measured results. According to HubSpot, the most significant challenges for marketers are generating and converting leads, proving ROI, using the right technologies, targeting consumers, and managing their website. All of these goals are based on meeting specific metrics-measured Read More
In today’s buzzing marketing environment, to be on top of the wave and stand out from competitors, you have to win the crowd by showing them you’re trustworthy. Actually, according to AdWeek, 63% of consumers will opt for your brand if they consider it authentic. The statistics clearly point to the fact that gaining and Read More
Bad user experience, we’ve all been there, haven’t we? You go online, and you want to learn more about a topic, read about a product/service that you’re interested in, and do some work too. There’s just one problem – either the website you opened is slow, or the layout and the design are as ancient Read More
Before I start off with what online reputation management is, let me present a scenario for you to consider: You’re traveling to a new city, let’s say Seattle. You’re not familiar with the place, but you want to go someplace nice for a hearty lunch. What’s the first thing you do? You’ll most likely whip Read More
Your homepage is the digital face you show to the world. That’s why it’s essential to make it work towards completing your goals, generating leads, and driving up results. When we talk about the B2B market niche, there are a few key specifications that need to be taken into account. Your audience is result-oriented, their Read More
Anyone that works in the B2B segment knows that the industry brings along its own set of constant challenges. While in the B2C industry, marketing to customers, the sales cycles are a lot shorter, whereas, in B2B sales, the sales cycle can be quite prolonged. Especially, if you target smaller groups with a higher-priced product. Read More
Content marketing and social media marketing are two different genres that include different tactics for success. However, the two can be a perfect match, especially when it comes to audience engagement. Social media became one of the most useful ways to promote your web content. But sharing your links alone on Twitter, LinkedIn or Facebook Read More
Your WordPress page is not just about having an online presence. It’s also a priceless business asset that you can utilize to grow your business. Your website performance and user experience are directly related to your customers’ satisfaction and that’s why you can’t afford to host your WordPress website in the wrong hosting environment. What Read More
If done properly, drip marketing has the power to build trust among brands and potential customers, and create a basis for converting prospects into customers. It is one of the most quantifiable marketing methods, and you can track everything, from who opened your email messages, to who clicked on your links and where do the Read More
Google and other search engines now use technical parameters (bounce rate, loading speed, number of monthly visitors) to obtain a higher ranking in SERPs (Search Engine Result Pages). Such platforms tend to focus their efforts on providing consumers with results that answer their needs immediately. For example, if people are searching for the name of Read More
Performance is a vital factor that affects your WordPress website and can have a big influence on the page. There can be lots of factors that affect your page performance, but predominantly, it’s the lack of a quality web hosting service. However, there’s a solution to the problem – Content Delivery Networks (CDN). They have Read More
