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Startups need to consider a lot of factors that could affect the success of their venture. From coming up with a great idea, to writing a business plan, they are all equally important. Missing a step, or not giving it proper attention, may result in failure. And while you might think that gathering funds or Read More
Did you know that businesses reached 1.628 billion Instagram users? In the first three months of 2023 alone, the total number of Instagram users that marketers can target with ads and with their Instagram landing pages increased by approximately 310 million (+23.5%). With 90% of the Instagram population following at least one business account and Read More
If you want to maximize your eCommerce website, you have to put in some serious work. One key piece to this puzzle is optimizing your eCommerce conversion rate. Consider your conversion rate as a compass for your business. It provides valuable insights into whether you’re reaching your objectives or need to make adjustments. Monitoring it Read More
Content creation is just the beginning of the digital marketing journey. To truly reach your target audience and convert them into customers, you need a well-crafted content distribution strategy. The art of content distribution for Business-to-business (B2B) companies revolves around getting your content out, at the right time, and through the right channels. In this Read More
In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More
Have you ever received a quick text message from your favorite store, offering you a special discount or announcing a flash sale? That’s SMS marketing in action. With everyone glued to their mobile devices, SMS marketing allows businesses to instantly connect and communicate with their audience. Some marketers might argue that text message marketing is Read More
When demand exceeds supply, customers feel a thrill like no other. The sense of exclusivity, urgency, and the satisfaction of securing a product that everybody wants creates the need to act quickly. Ask anyone who has awaited the release of a new PlayStation console or Apple product! Here’s where pre-orders enter the game. Pre-ordering provides Read More
With the total global eCommerce sales projected to grow by 50% over the next three years and online shoppers making up 33% of the total world population, the digital marketplace is rapidly becoming an indispensable arena for businesses to thrive in. In 2023, there will be 218.8 million digital buyers in the U.S. alone. By Read More
Artificial Intelligence (AI) has revolutionized numerous industries, offering an unparalleled potential in data analysis, automation, and decision-making. Its transformative potential lies in the ability to process vast amounts of information and learn from it to make intelligent choices. As the AI market is forecasted to grow from $150.2 billion in 2023 to $1,345.2 by 2030 Read More
With social media users at 59.9% of the global population, utilizing them for your business goals has never been more important. The potential of social media platforms, from TikTok to LinkedIn, is mind-blowing. Every second, social media adds 4.7 new users. What’s more, in today’s digital age, people dedicate about 15% of their waking hours Read More
In the fast-paced world of online business, social commerce is transforming the way we think about traditional eCommerce. It’s a simple yet powerful concept: instead of relying solely on eCommerce websites, brands now leverage the reach and influence of social media platforms to sell their products or services. But there’s more to social commerce than Read More
The ultimate goal of every marketing team is to convince people about the effectiveness and usefulness of their products or services. Many marketing strategies and various methods are used to achieve just that. One such format is the case study. Writing a case study is not hard, if you know what you are doing and Read More
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