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In the old version of Google Analytics, to create a custom report, you had to go to the Customization Section and build it under Custom report. However, with GA4 analytics things are different. Now, if you want to dive deeper into your data, you will have to go to the Explore Section, which is one Read More
“What a wonderful day, let me browse the internet, and take a look at a bunch of ads”, said no one ever. Yeah, ads are annoying. Back in the day, TV commercials were technically unskippable, always irritating viewers by interrupting their favorite shows with what felt like an eternity of products and service promotions. Naturally, Read More
Artificial intelligence (AI) has swiftly become an inseparable part of our daily lives and has changed the way we work. Companies, regardless of their size, now have access to this powerful ally to promote their brands and expand their businesses. As a matter of fact, integrating AI-powered tools into your digital marketing strategy should be Read More
One thing that will always remain common between online and physical retailers is that, regardless of what they are selling, they will always need to keep products in stock. If you are a merchant using the standard retail model, you buy goods from suppliers and keep inventory on hand. But there’s another model called dropshipping, Read More
It is not a groundbreaking fact that the average human attention span is decreasing more than never before. This poses a serious problem for businesses, regardless of industry and size: How are they supposed to grab the attention of users, and encourage them to become customers? People rarely look at something for more than 8 Read More
Blogging is an excellent way for businesses to increase their digital presence, grow their audience, and build their reputation as an expert in their fields. When you start blogging, sooner or later, you will begin to notice that there are comments under your posts. While some of them will be obvious spam, others will be Read More
Every eCommerce store owner loves to hear the word “order”. A customer making an order from their store means two things: first, the customer is happy with what the shop offers, and has had a good user experience so far. And secondly, the store is making money, and it’s probably doing well. Of course, a Read More
Startups need to consider a lot of factors that could affect the success of their venture. From coming up with a great idea, to writing a business plan, they are all equally important. Missing a step, or not giving it proper attention, may result in failure. And while you might think that gathering funds or Read More
Did you know that businesses reached 1.628 billion Instagram users? In the first three months of 2023 alone, the total number of Instagram users that marketers can target with ads and with their Instagram landing pages increased by approximately 310 million (+23.5%). With 90% of the Instagram population following at least one business account and Read More
If you want to maximize your eCommerce website, you have to put in some serious work. One key piece to this puzzle is optimizing your eCommerce conversion rate. Consider your conversion rate as a compass for your business. It provides valuable insights into whether you’re reaching your objectives or need to make adjustments. Monitoring it Read More
Content creation is just the beginning of the digital marketing journey. To truly reach your target audience and convert them into customers, you need a well-crafted content distribution strategy. The art of content distribution for Business-to-business (B2B) companies revolves around getting your content out, at the right time, and through the right channels. In this Read More
In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More
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