How to Use Blog Commenting to Increase Online Visibility?

Blogging is an excellent way for businesses to increase their digital presence, grow their audience, and build their reputation as an expert in their fields.

When you start blogging, sooner or later, you will begin to notice that there are comments under your posts.

While some of them will be obvious spam, others will be genuine comments from readers, captivated by what you have published.

Sooner or later you will need to decide what you want to do with these blog comments: do you approve them, so they are visible under your posts, or do you say ‘no’ to blog commenting altogether?

What is the best course of action? Let us find out together.

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What Is Blog Commenting?

Essentially, it is when people leave comments beneath your blog post. Usually, users leave their names, and sometimes a link to their website.

Beyond that, comments on your blog can help your online visibility, get higher in the SERPs, and boost your SEO.

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Should You Allow Blog Comments?

Nine out of ten times, the answer would be yes. Why would you not want to approve relevant comments on your blog, after all?

Here are some of the pros of allowing blog comments:

• It allows you to show your expertise and authority when replying to comments.
• Offer additional, valuable insights to readers.
• Develop a relationship with your audience.
• Get ideas for new content.
• Increase the credibility of your blog.
• Improve SEO by creating backlinks to other pages of your site.

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Are Blog Comments Good for SEO?

As we mentioned, blog comments can be useful to create backlinks. Above that, you can really take advantage of user comments by replying in a way that showcases your experience, expertise, authority, and trustworthiness.

Additionally, developing a loyal community can be good for your search engine optimization efforts, since it will get readers returning to your blog, which will boost your organic traffic.

Engaging your readers is always good, but keep in mind that you should not try to force interactions, like paying to get them, or using any other black-hat techniques.

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How to Manage Blog Comments Effectively

It is essential to keep your blog comment section well-organized, and spam-free. Therefore, there are some important factors that you should consider:

1. Moderate comments. Do not automatically publish every comment you receive. Most of them will probably be spammy, so you better review your comments manually, and only allow the relevant ones to be visible on your blog.
2. Reply quickly. Responding to comments in a timely manner will show your readers that you care about their input, and want to engage with them. If you reply a week after the comment was made, that will show a lack of interest, and is less likely to encourage anyone to continue commenting on your blog.
3. Use a friendly tone. Arguing with your readers, or being aggressive towards them, will do you no good. Instead, always try to reply with a friendly, conversational tone that will motivate them to continue the discussion, and comment again in other posts.
4. Allow different opinions. Censoring someone that has a different opinion is not the way to go. Be open-minded, and leave room for others to express themselves and their opinions. Your role is to moderate the conversation, and remove any hateful or offensive comments.

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How to Get More Comments on Your Blog: 5 Simple Tips

1. Write Engaging Content
2. End Your Blog Posts with a Question
3. Host a Giveaway
4. Write a Post Based on Comments
5. Direct Social Media Commentors to Your Blog

1. Write Engaging Content

The best way to encourage your readers to comment is to write engaging, high-quality content. Sure, that might be easier said than done, but that is what would truly make someone want to read your post, and comment.

Of course, engaging content is not limited to just text, it also includes attractive images, interesting videos, and even formats like GIFs, and memes.

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2. End Your Blog Posts with a Question

Another logical and proven to work step is to ask questions. What do you think about…? Have any other suggestions? Did it work for you? All these questions can be answered by your readers in the comments section.

Sure, you might think that this is an overused method, and that could be true to a certain extent. However, you can always ask questions that are rarely asked.

Also, you do not have to end every single blog post with a question. Or should you? Just kidding.

The truth is, though, by asking questions at the end of your articles, you show readers that you care what they think, and give them the confidence to share feedback.

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3. Host a Giveaway

What better way to make readers leave a comment than to offer a prize? Apart from the obvious benefit, applying such a tactic will bring more traffic to your website, generate more brand awareness, etc.

You can approach your giveaway in two main ways: specify a blog post (or a few) where users must comment, or let them pick any random post they want.

In the first case, you will boost said page(s), while in the second case, you will bring more traffic to your site.

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4. Write a Post Based on Comments

A lot of times, users like to ask additional questions, based on the information you provided. Why not use this opportunity to create a new post, where you answer all their questions?

Heck, you might even decide to start a brand-new initiative, where you answer the readers’ questions once a month, that is if you have enough comments to do so, naturally.

To make things even more personal, you can quote the names of the people along with their questions. Such a recognition can further motivate people to share your posts and comment, which is great for your website.

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5. Direct Social Media Commentors to Your Blog

Social media is a channel, where it is super easy to get conversations going. People are just somehow more used to posting comments there, asking questions, sharing, and so on.

What if you can get some of those users to share the same opinions/questions on your website? Essentially, it is quite similar to driving users to your blog via giveaways, only here you are not offering any reward in return.

Still, you might be surprised to find out that many people, and your loyal users, in particular, would be willing to leave a comment, if you just ask them.

Once again, this is an indication on your part that you value their opinion, and want to know what they think.

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What Do You Think? Leave Your Comments Below

At DevriX, we are always happy to hear from our readers and what they think about the topics that we tackle. In fact, as you can see, we have over 1,100 approved comments on our blog:

What is more, we always aim to reply to your comments with swiftness, expertise, and adding valuable information.

Remember: we might be a world-class WordPress agency, but that does not mean we do not care about our readers. Quite the contrary, we cherish your opinion, so do let us know what you think, using the comment section below.