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5 SaaS Affiliate Programs to Leverage in 2021

5 SaaS Affiliate Programs to Leverage in 2021

The SaaS business market is growing fast and there are constantly new companies stepping onto the scene with innovative solutions. This dynamic environment creates new lucrative opportunities for cross-industry collaborations such as the SaaS affiliate marketing programs.

The subscription-based nature of SaaS companies makes affiliate partnerships a compelling marketing niche that can generate substantial profits for both sides involved. Affiliates can benefit from recurring commissions and earn unlimited income for every customer they turn. And this is a very good reason to put in the extra effort into bringing more leads and more sales.

But before we dive deeper into the best SaaS affiliate programs aspiring affiliates should consider joining in 2021, let’s first focus on some affiliate marketing basics.

What Is Affiliate Marketing?

Affiliate marketing is a type of promotional campaign where companies partner up with third-party websites to have their products recommended to a new audience. In exchange for their endorsement, the affiliate receives a commission of the income generated by every client they bring in.

The Top Benefit of Doing Affiliate Marketing for a SaaS Product

As mentioned, the most lucrative benefit of becoming an affiliate for a SaaS company and what sets their programs apart from other businesses’ is that the payments here are most often recurring.

In a regular affiliate program, the affiliate recommends the merchant’s product to their audience, and when a referral customer buys the product, the merchant pays the affiliate a commission. This is where the partnership ends until another referral customer makes a purchase and the cycle starts again.

SaaS businesses, on the other hand, are subscription-based and, in many cases, the commissions they offer are recurring and continue until the referral customers remain a paying clients. In other words, the affiliate promotes the product, the customer buys it, and the merchant pays the affiliate a commission every month, rather than only once.

Basically, the affiliate puts in the same efforts, but instead of a one-time commission, they can have a monthly income.

Affiliate vs Regular Program

What to Consider When Choosing a SaaS Affiliate Program

The success of affiliate programs depends on many factors, but relevance is the key ingredient. If you are promoting products that have nothing in common or are vaguely related to your niche of expertise, it’s doubtful that your audience will find the recommendations convincing. As a result, you will not only have lost your time, but your credibility will suffer as well. Choosing the right company to partner up with is the first step to success.

Before you decide to join any program, consider doing preliminary research on what SaaS products can be useful to your customers. Find the companies that sell such products and look for information regarding the conditions for affiliates. But don’t stop there, take a look at the company’s reputation and customer politics which can give you an insight into how much potential your partnership has. A reputable business with happy clients means more income for you from recurring subscriptions.

What to Consider When Choosing a SaaS Affiliate Program

Here are the main things to focus on when choosing a SaaS affiliate program:

  • The relevance of your niche of expertise. It’s best to focus on SaaS products that are related to topics you are familiar with. This way you will be able to provide a valid opinion and your recommendation will have more weight.
  • The interests of your audience. Promoting solutions that fix the most common pain points for your customers will increase your chances of success.
  • The company’s customer retention rate and satisfaction. Consider working mostly with trustworthy companies that value their clients and put the effort into keeping them around. The income from their affiliate programs will be steady and might even increase over time.
  • The percentage of the price you gain. In affiliate marketing, you receive a payment for every customer the company seals a deal with after your recommendation. Different companies offer different commissions. Some pay a set amount, while others give you a percentage of the customer subscription plan value.
  • The type of payment. Recurring commissions are the best benefit of SaaS affiliate programs. However, some companies pay a percentage only of the first-month subscription. When researching, make sure to double-check the company’s politics on this to decide whether the percentage is high enough to be worth your time.
  • The cookie lifespan length. The affiliate program documentation should mention how long they keep cookies. This part is very important for you, because the longer the cookie lifespan, the better your chances of success are. It might take time for the customer to make a decision and seal a deal after they see your recommendation. Simply put, the cookie from their first visit links the person to you, and if it has expired, you don’t get a commission.
  • The resources the company provides. Most companies provide ready-made resources to help you to get to know their product and market it better. The more information you have, the better job you’ll do.

Now that you know what to look for, read on to find the best SaaS affiliate programs to leverage in 2021.

SaaS Affiliate Programs to Leverage in 2021

There are many good options out there, but if you are just starting out, it’s best to initially focus on just a few companies with a good reputation and solid customer base.

We’ve researched for you the most lucrative SaaS affiliate programs that offer top partnership conditions, a long cookie lifespan, and can bring you recurring profits.

1. Moosend

Moosend

About the Company
Moosend is an all-in-one marketing SaaS solution that focuses on email marketing personalization and automation, landing page building, and subscription form templates. The platform offers real-time analytics for its products and pre-build workflows that require no coding. It integrates with different eCommerce platforms, websites, and CRM software.

Affiliate Program Resources
The company doesn’t offer any specific information on packages to their affiliates but it has a resources page with a blog, tutorials, webinars, infographics, downloadable webinars, and other useful tools.

They provide a reliable tracking system and real-time statistics where affiliates can monitor their links’ performance and conversions.

Moosend uses a first touch attribution model. This means that if a customer visits their website through your affiliate link, but later signs up through another affiliate link, you are the one who receives the commission.

Affiliate Commission
Affiliates earn a 30% recurring commission for every fee their referrals pay, and extra commissions for every plan upgrade.

Cookie Lifespan
The lifespan of the referral cookies is 90 days. However, if the customer initially signs up for the free version but later upgrades to a paid plan, the affiliate still receives a commission.

2. SocialBee

SocialBee

About the Company
SocialBee is a social media management tool that integrates with various social media platforms. It has a variety of features that allow you to repurpose content for different networks, schedule posts depending on their type and relevance, and manage multiple profiles.

The SaaS software has a custom URL and tracking features, and allows you to analyze your audience and competitors, and monitor keywords.

The company also offers concierge services like article writing, ad management, social media consultancy, etc.

Affiliate Program Resources
SocialBee doesn’t offer any specific resources for affiliates but has a 14-day free trial that allows you to tweak the tool’s features and get familiar with it. Their website has a resources page with videos, guides, and other useful information that can help affiliates, as well as customers.

SocialBee’s affiliate program is managed by PartnerStack.

Affiliate Commission
The affiliate commission the company offers is 20% on every platform sale and lasts for the lifetime of the account. There is also an additional 10% for every concierge service sale.

Cookie Lifespan
The cookie lifespan is 90 days from the first click, but if the lead clicks again, this restarts the 90-day period.

3. SurveySparrow

SurveySparrow

About the Company
SurveySparrow is an omnichannel experience management platform that delivers a variety of customer, employee, and product experience surveys. The company offers classic form digital and offline surveys, as well as more creative and conversational solutions such as chatbot surveys. They also have a 360 employee assessment software with a focus on increasing team productivity.

Affiliate Program Resources
SurveySparrow has a team of marketers that provides their affiliates with detailed resource materials such as email templates, infographics, banner ads, videos, podcasts, and webinars. Their support team keeps in touch with affiliates via a dedicated Slack channel, Google Hangouts, email, and phone number.

The company offers exclusive content and special deals for referrals.

Affiliates have access to tracking and analytics of their links on PartnerStack.

Affiliate Commission
The affiliate commission is a lifetime, recurring 25% of every sale, plus bonuses for top performers.

Cookie Lifespan
The cookie lifespan is 90 days.

4. Unbounce

Unbounce

About the Company
Unbounce is a SaaS solution for building landing pages, pop-ups, and sticky bars, no coding skills are required. The software uses pre-made templates customizable with drag-and-drop blocks. Users can create different versions of their pages and A/B tests to identify what works best for their clients. The platform also offers AI-powered optimization that allows it to automatically target clients with the most suitable version of a landing page, based on an analysis of their attributes.

Affiliate Program Resources
The affiliate program of Unbounce offers handy training courses, templates, and promotional assets. They have a dedicated partner coach on staff who is available to affiliates for questions and support.

The company has also set up a dashboard where affiliates can track in real-time how their campaigns perform and the income it generates.

Referrals receive a 20% discount on their first three months as clients.

Affiliate Commission
Affiliates earn a recurring 20% lifetime cut for every transaction the referral makes with the company.

Cookie Lifespan
The cookie lifespan is 90 days.

5. OSI Affiliate

OSI Affiliate

About the Company
OSI Affiliate is software that enables you to set up your own affiliate program and turn your customers into brand advocates. The SaaS solution allows the merchant to create pre-written social media posts affiliates can easily share on various social media platforms. It also generates individual promotional codes that can be shared by referrals to increase sales. Some other notable features are customer surveys to identify potential affiliates and affiliate program landing page templates.

Affiliate Program Resources
Since they are in the affiliate business, OSI Affiliate knows their stuff and offers everything you need to easily promote their services on social media, with website banners, email, etc. They regularly update the resources they provide to their affiliates to improve results and generate more sales.

Their dashboard allows affiliates to track results, gain access to resources, and monitor the performance of the different channels where they do their promotion.

Affiliate Commission
Affiliates receive a 20% recurring commission for the lifetime of the customers they bring.

Cookie Lifespan
The cookie lifespan is 60 days.

Recap

SaaS affiliate programs are a great way to generate a recurring income. However, to ensure that you are not wasting your time, and to increase the chances of successful partnerships, you have to make the right choice.

Look for companies that match your area of expertise and provide solutions to your audience’s most common pain points. This way your recommendations will not only be more valuable but they will deliver more sales to the SaaS businesses you are working with, all of which will, in turn, mean more income for you and your business.

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