Digital marketing efforts and having an online presence have never been more important than they were in 2020. If you haven’t paid any attention to this yet, then now is the time to amp up your marketing game.
In this article, we will be reviewing 7 content marketing ideas that you can add to your 2021 strategy.
But before that, let’s look back to remember some of the trends we saw last year and why content remains so important.
The following is a list of useful information and statistics about content marketing:
- In 2020, digital businesses and publishers got creative and turned towards their users for content.
- According to eMarketer, 60% of content marketers strive to create at least one piece of content every day.
- The need for digital audio content increased in 2020, and video marketing became hugely popular as well.
- Companies repurposed old content and curated feeds worthy of their audience’s attention.
Here are some of the trends we can highlight from last year:
- The use of hyper-personalization in the content marketing strategy.
- Implementation of artificial intelligence and interactive content saw a spike.
- The use of engaging video content and digital audio increased in 2020.
- Long-tail keywords were used more often than shorter and generic ones.
1. Act Fast on Content Creation
Trends and opportunities come and go, which is why it is important to act fast when putting out relevant content. According to Demand Gen, 95% of B2B service and product buyers consider content as a trustworthy source when deciding whether they’d want to support a company or not. You want to publish content that people can relate to so they’ll be interested in what you and your team put out.
Make it a priority to brainstorm ideas, reasearch and create high-quality content in a matter of a few weeks or even days if you can.
You never know how long a trend will last, which is why it is important to act swiftly. The best thing about acting fast is that you can reap the benefits immediately. And it also leaves you with room to plan better for the upcoming weeks or months.
Since we live in a world that is ever-changing, real-time marketing ideas are quite essential to stand out. You need to be constantly following the trends and looking for any moment to connect with your audience. Monitor relevant industry magazines, follow related and trendy hashtags on Twitter, etc. Think of ways to stay up to date and create relevant content for your audience.
2. Keep Track of Your Content Marketing Ideas
The use of social media tools and content marketing calendars is expected to expand in 2021. According to CMI, 60% of the most highly-sought after B2C marketers use a documented content strategy, and you should do it too.
Lots of small or big businesses already use this approach. Although, some content writers and marketers loosely base their output on partial ideas. Since the competition is always growing, content creators are expected to step their game up. Planning and having a clear vision of what you want to do for your content strategy is vital for the upcoming year.
Here’s how to create an organized and well-documented content calendar for 2021:
- Monitor the trends to make sure that your content is relevant
- Set a regular publishing schedule.
- Have a clear goal of what you want to publish.
- Brainstorm ideas with your team.
- Set your KPIs to measure your success and adapt accordingly.
- Work on having a content library. This is a place where you can store and archive articles to make it easier for your team to plan their content and its publication.
By building a clear and concise content marketing strategy, you will be able to track your KPIs and any improvements you have implemented properly. Having a clear sense of direction will help you plan your strategy in 2021.
3. Benefit from the Expansion of Content Communities
Content creators and marketers are expected to build tight-knit content communities for this upcoming year. This strategy is not exactly new, however, businesses are looking to expand their reach by allowing content sharing with their marketing teams and even their audiences. Marketing personalization was quite big in 2020, and content communities are expected to even get bigger and more personalized in 2021.
Brands can also expand their reach by partnering with content contributors. Writers and content creators, who have huge followings, on social media platforms such as Twitter, Facebook, and LinkedIn are expected to spread the news through word-of-mouth. Siege Media reports that 58% of bloggers and content creators said that they collaborated with social media influencers on about 10-50% of their posts in 2019.
Getting help from other contributors through the expansion of content communities will help build brand awareness. It will also help with your metrics as well as your relationship with your audience.
Focus on making your customers feel like they are part of a big and tight-knit community, and you just might gain new customers who are loyal to your brand and will support your business for a long time.
4. Go Live and Hold Webinars
Video marketing has been around for a long time now, and it’s only expected to grow in 2021. Wyzowl reports that 81% of video marketers claim that video marketing has helped increase the average time people spend on their site.
Live videos and webinars are expected to take over the industry as many people are still working remotely. However, the boom of live videos is not only because of the pandemic. This medium is a quick and effective way to communicate with the audience.
According to Think with Google, video content is trusted by 40% of millennials. New types of webinars such as masterclasses, AMA sessions, and fireside chats will be highly popular among professionals working from home. People will be looking forward to interacting with the hosts, as this will seem like they are attending a face-to-face seminar or conference like they did before the pandemic even began.
Content marketing is always evolving and improving, and holding live videos and webinars is a new way to engage with new and current customers. Additionally, you can also turn your live videos into articles so that you have more content to post on your blog.
5. Focus on Consumers More Than Ever
Knowing what your customers need and focusing on this should be a huge part of your content marketing strategy in 2021. Communicate with them and listen closely so you know what type of content you should be putting out. Let your customers know that they have been heard and that their voices matter. Be transparent with them and build a credible online presence.
Business owners are expected to be sensitive when it comes to their customers’ needs. You need to know exactly what your audiences are looking for and how they can benefit from your products and services.
Make it a priority to highlight your community-building efforts to help support your consumers’ needs. Be mindful of the struggles that they are facing and find ways to help them. Show through your posts that you care and that you are willing to help out during these difficult times.
6. Double Your SEO Efforts
SEO efforts are expected to double in 2021. Niche and long-tail keywords are anticipated to attract larger target audiences. Most marketing individuals and SEO specialists will devote more time to research long-tail keyword opportunities. Smart Insights found out that 67% of marketers claim that SEO is one of the most effective marketing strategies.
According to Brafton, a whopping 95% of people only pay attention to the first page of search results on search engine pages, Because of this, content marketers and writers are expected to put a lot of effort into their 2021 SEO strategy.
7. Make Content Repurposing Your Best Friend
Most companies find it difficult to find new content and information due to fewer resources, which is why content repurposing is expected to go big in 2021. Repurposing your old content will save you lots of time and effort compared to when starting from scratch.
Content marketing teams are expected to maximize their old content by turning blogs and articles into webinars, podcasts, roundtables, conferences, newsletters, and social media posts. Lookbook HQ also reports that about 60% of content marketers repurpose and reuse their content between two to five times.
As we have mentioned earlier, content repurposing was huge in 2020, and it is expected to expand in 2021. Content marketers can either repurpose their content from scratch or just tweak it a bit and turn it into an infographic or video. Creating guides and FAQs are also great ways to repurpose your old content and answer the
most asked queries.
Now is a great time to rethink your content strategy and align it with your marketing goals, so you can make the most of it in 2021. We hope these tips can help you enrich your content plan and help you attract the right audience. Make sure to incorporate them in your strategy, but also keep an eye on the latest trends to stay on top!