Of the top 10 million websites on the web, over 32 percent of them run on WordPress! This is why it’s no wonder that web hosting providers literally fight to get you as a client, and each of the providers is presented as the most valuable option among the rest.
But, not every web host is equal in the marketplace, in terms of quality, and pricing packages. While you look for an affordable solution, it is advisable to check what exactly you get for the price, as well as reviews from previous clients. Finding the right company that truly cares about your WordPress site performance can make all the difference when it comes to your online presence.
This is why we want to help you choose the right hosting partner for your WordPress site by going through some major dos and don’ts as well as explain the characteristics of a reliable provider, and some of the stumbling blocks that you need to keep an eye out for when considering a web hosting service.
Do Choose Quality, but Stay Frugal
Let’s say you enter a car dealership, where there’s everything from cheaper smaller compact cars, to larger and more expensive cars that offer more options and space. Picking a car is a matter of necessity and taste, so we assume that you’ll be careful about what you choose to spend your money on.
Choosing a hosting provider for your website is basically the same – what you pay for and what you want is entirely up to you. It’s a matter of quality, but will you spend your entire budget for nothing is the question.
There are some tricks that hosts use to make you overpay for your hosting service, such as:
A Limited-Time Offer with an Unreasonably Low Price
If you looked for hosting solutions for your site, you’ve probably encountered a pop-up or an ad saying that there’s a limited time offer in which you can purchase a package for more than 50% off. But, after that period is over, you need to agree to pay the full price.
The goal of these low-cost offers is to capture you as a client and keep you as long as possible afterward. They’re willing to lose money in the beginning, only to get you to pay full price later because let’s face it, most business owners are reluctant to shift to a new provider once they kick-start their WordPress site.
Huge SSL Costs
Google wants every website to have a safe SSL connection. This is why we believe that an SSL certificate should be standard in a hosting package, and no one should overcharge you for it if you’re not looking for a high-end EV SSL certificate.
But most website owners are not aware of that, which is why some hosting services deliberately take advantage of that and try to charge you more for a standard SSL certificate.
Low-Priced WordPress hosting plans are everywhere, and most of them offer regular scans, updates, backups, and installations as standard. However, choosing a premium plan can make a distinguishable difference that is backed by additional options, such as 24/7 support, a private virtual server, usage of caching plugins, a web app firewall, and much more.
Remember, you want the best possible solution for your budget, one that will you satisfy your requirements, but is economical at the same time.
Don’t Believe Downtime Is Normal
Web hosting companies are pumped when it comes to guarantees. But the question is how many back their word with results and actions. A constant website uptime is an excellent selling point, but does the “affordable” hosting provider have the capacity to keep your WordPress site running in spite of high traffic spikes and malware?
Lots of providers will promise you the sky, and make you believe that occasional downtimes are just a “normal” thing for even the biggest blogs on the Internet. However, their “normal” can ruin your reputation and online experience.
Anything short than 100% uptime means, not only reduced traffic but also a drop in revenue as well. When it comes to a quality hosting service provider and a reliable web experience, there’s no room for any sort of downtime or website failures.
Choose a Host with High-Speed Data Delivery
One of the biggest benefits that you can receive from the right hosting provider is a significant performance boost for your WordPress site.
It’s no secret that page load time is vital for the success of your business. Whether you produce content or want to sell a product on your website, the speed of the information delivery can make the difference between gaining new customers or losing them to your competitors.
As a matter of fact, only a one-second slowdown can cost Amazon up to $1.6 billion each year! This is why you must have a strong hosting provider equipped with the latest infrastructure and solid-state drives. A modern SSD can read data much faster than a standard hard-disk drive, it can be more expensive, but the performance is well worth it.
Powerful hosting providers also use VPS environments or cloud networks that allow them to dedicate much more resources to each client, which results in faster page and database loading. When the hosting infrastructure is set for speed, the provider should make additional efforts to additionally optimize the speed of your website.
A top-notch hosting plan also includes first-rate caching plugins and CDN access, measurements that can have a significant effect on your website speed. Caching helps your website deliver content faster and at the same time, decreases the load on web servers. A powerful host will provide you with a caching system of plugins and add-ons for all of your static files and databases.
Don’t Even Talk if 24/7 Support Is Not Included
There’s nothing more frustrating than not being able to ask someone for help when you really need it. Your business’s success, at that very moment, might depend on whether the glitch, bug or the issue can be solved quickly. You may need to immediately call, chat, or have someone enter your WordPress code and fix the problem.
A first-rate host will offer you every kind of support, from a ticketing system, to live chat, email, and even phone and video calls–24/7/365! Having multiple support options at any given time means that critical issues will be resolved quickly and with additional preventive measurements.
Do Opt for Robust Security Plan
Hackers just love finding gaps in WordPress sites. Even though the core of WordPress is pretty robust, still, you may need additional layers of protection for your website.
One of the most vital roles in WordPress security is the automatic updates of the core, themes, and plugins, which, fortunately, are an option that is included in almost every hosting plan on the marketplace. If you are working with a professional WordPress Development Agency, your developing team would most likely provide an additional layer of monitoring, making sure that automated updates do not override any functionality on the website.
Other useful traits that you need to look for when it comes to web security are automatic backups and SSL certificates. SSL certificates are especially important because of their capability to encrypt the communication between servers and visitor browser. Furthermore, SSL certificates progressively contribute to your good search engine ranking.
Besides automatic updates and SSL certificates, a valuable hosting plan will also include regular scans and solutions for malware and viruses, web firewalls, and protection from DDoS attacks.
Get a Managed WordPress Partner
When you know what the traits are that you need to look for, it’s time to turn to the experts who will become your partners in WordPress dominance!
You need a partner that is an expert both in servers and WordPress site, and a partner that will keep your website running under the heaviest of traffic spikes, that will resist daily security attacks and provide you with a superior foundation for your content.
It takes knowledge and technical expertise to get your website up and running, and keep it that way while you scale your business online. A managed hosting service supervises and maintains the technical aspects of your WordPress website.
The amount of websites that turned to managed hosting has grown rapidly over the last 8-9 years, and along with WordPress websites, it has become a dominant way for businesses to manage their content online. The four key benefits of using a managed hosting provider are:
- Better Website Security: Managed hosting services offer unparalleled security compared to other types of web hosting. A managed provider applies the highest level of security, daily backups, malware scanning, and updates that prevent hackers from attacking your site.
- Monitoring Uptime: Speed and performance have a direct impact on search rankings. Most of the managed hosting providers offer 24/7 website monitoring, which means that you don’t have to dwell on whether or not your website performs at any given moment.
- 24/7 Support: Managed hosting providers have trained experts that understand the technical details of the platform, and know how to solve common and complex problems.
- Customizable Solutions: Most managed hosts can support almost every niche, from educational blogs to eCommerce websites, and everything in between. The solution is adapted to your business needs, instead of the other way around.
When it comes to a managed hosting solution for your WordPress website, in our experience there’s no better in the marketplace than Pagely.
Their enterprise hosting platform offers you a scalable solution with multi-region redundancy and enterprise grade-security.
Hosting solutions for your WordPress website are not something that you should take for granted. You shouldn’t just choose whatever provider that comes your way. Yes, a quality host costs money, but this is a long-term investment in your business that lets you sleep at night knowing that someone is looking after your website.
It’s always tempting to accept a super-affordable solution, but remember that with a cheap and unproven hosting provider, you’re putting your company at risk.
You have the guidelines, now make sure that you find a reliable partner who will help you grow so that you can deliver an impeccable experience to your target users.