With the coronavirus spreading across the world and many working from home, people might find themselves organizing their time in different ways. The biggest advantage to working remotely is that you can create a flexible schedule for yourself and have more time for learning.
Have you ever wanted to enroll in a few digital marketing courses, but you didn’t have the time? Now you have a second chance to shape your skills and learn something new.
And because you don’t have to travel to work, you probably have more free time. Why don’t you use this extra time to become better at what you are doing?
Since the marketing industry is affected by the Covid-19 lockdown the best thing you can do is to invest in yourself. If you haven’t prepared your list of digital marketing courses, don’t worry, we got your back.
In this article, we propose ten free digital marketing courses covering different topics – from SEO and keyword research to social media, content marketing and even business tips.
Before You Start: A Few Quick Tips for Staying Productive While Taking Courses From Home
You might be enthusiastic about all the courses you can take and all the new things you might learn. However, before you start, prepare a learning schedule for yourself. You can make the most of the situation if you carefully plan your time. This way you will also be sure you won’t be overwhelmed.
How to plan your time? Here are a few quick tips that might be helpful to you:
- Set your goals. Decide on what you want to achieve.
- Prioritize the courses. Start from the courses that you need the most
- Create a leaning schedule. You might choose to study 1-2 hours per day. Decide when you are going to do this – before work, after work, 2-3 times per week, or you will invest 5-6 hours during the weekend.
- Stay motivated. Tell the world you are going to take a few courses. You can post on Twitter, LinkedIn, or any social media you use. This way you will be sure you won’t give up.
- Find a friend or virtual study groups. If you have friends or colleagues interested in the same courses you can take them together. You can also motivate each other, discuss and brainstorm ideas together.
All this will help you to stay productive and to learn more efficiently. Let’s now move forward to the top ten courses you can take and fill your digital marketing gaps.
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1. Inbound Marketing, by HubSpot
The Inbound marketing course by HubSpot is probably one of the most popular digital marketing courses. It’s been developed by some of the best experts in the area and it should definitely be in your priority list.
Course description:
This is a course of eleven lessons, 37 videos and 10 quizzes.
Inbound marketing is a business methodology that is used to attract customers by creating valuable content and experiences tailored to them.
In the course, you will learn about inbound marketing tactics and how to create content that attracts customers. You will also improve your knowledge of social media promotion, and how to nurture and convert leads. The goal is to be able to build an inbound marketing strategy.
Some of the topics covered:
- Inbound marketing fundamentals
- Planing a long-term content strategy
- Creating a blog post
- Developing a conversational growth strategy
- Understanding conversion strategy
- Creating a conversion optimization
Completion time: 4:28 hours
10 Beautiful Reasons Marketers Can’t Help But Fall In Love With Inbound Marketing Advantages
2. Content Marketing, by HubSpot
Another course by HubSpot Academy. Here you can expand your knowledge about content marketing. If you want to focus on content creation and providing real value to your customers this is a great opportunity for you to learn how.
Course description:
This course has 14 lessons, 55 videos and 11 quizzes.
Here, you will learn how to become an effective content marketer. You will learn how to create and repurpose content in a way that ranks in search and engines and also people alike. In the end, you will reshape your content marketing skills becoming a strong and strategic content marketer.
Some of the topics covered:
- The power of storytelling
- Building a content creation framework
- Planning a long-term content strategy
- Creating quality blog content
- Creating topic clusters and pillar pages
Completion time: 6:16 hours
3. Business Accelerator Course, by Mario Peshev
Mario Peshev is a WordPress and Business advisor, WordPress Core, CEO of DevriX, contributor, content creator and trainer. If you want to learn how to establish a solid business foundation and how to create an effective marketing strategy this course will help you out.
The Business Accelerator Course is a free email course that will help you to scale your business right away.
Course description:
This is an 8-week email course that will give you a broader view of the most insightful aspects of being a knowledgeable and confident business owner. You will receive two topics every week and you will learn how to manage teams properly, how to create an effective marketing strategy, how to increase your sales using technology and many more.
Some of the topics covered:
- Building a solid foundation for your business.
- Effective marketing strategy.
- Steps to boost your management chops
- Communication tips
- Why tech and IT management are crucial
- Strengthen your brand as a speaker
- Through leadership hacks
- Time management and productivity tips for 24/7 entrepreneurs
4. Blogging for Business, by Ahrefs
Ahrefs is a popular company offering different tools for digital marketing, analysis, keyword research, and SEO. It has an enormous database and it’s a really powerful tool that allows you to do advanced keyword research, analyze your competitors, and so on.
Formally the course was priced at $799. It’s now free.
Course description:
The course offers 10 video-led lessons on how to blog for business. You will learn how to create and promote your content. You will get interesting insights on how to do proper keyword research and write content that will rank higher in search engines.
Some of the topics covered:
- Strategies of growing a business blog
- How to create outstanding content
- How to convert visitors into subscribers
- How to do proper keyword research
- Analyzing the traffic potential and ranking difficulty of a keyword
- How to find the best keyword to target
- How to find great content ideas with high business value for your blog
- How to get backlinks to your blog
Duration: 4:56 hours
How to Make Your Blog Convert Leads Through Killer Inbound Marketing
5. SEO Unlocked, by Neil Patel
Neil Patel is another big name in the digital marketing industry. He is the co-founder of NP Digital and he helps companies to generate more revenue through digital marketing. His useful blog and keyword research tool Ubersuggest are used by marketers and bloggers everywhere.
Course description:
The course starts with SEO basics and takes you through keyword research, the technical part of SEO and strategies on how to create killer content. Final sessions are link building strategies, email outreach, and how to master Ubersuggest.
Some of the topics covered:
- SEO introduction
- Steps to keyword success
- Optimizing on-page elements for Google
- Performing SEO audit and cleaning up your website
- Content marketing
- Link building
- Ubersuggest
- Branding and customer experience
Duration: 7 weeks, 1.5 hours per week
6. SEO for Beginners, by Yoast
As the company states, the mission of Yoast is SEO for everyone. Yoast SEO a WordPress search-optimization plugin with millions of installations. Yoast is also famous for its blog where you can improve your knowledge about SEO and digital marketing. There are also online courses that feature “SEO” for beginners.
Course description:
You will learn how to make your site rank higher in Google, Bing or Yahoo. You will understand how search engines work and how to optimize your website for them. In addition, you will receive tips on how to get the Yoast SEO plugin.
Some of the topics covered:
- Introduction of SEO and how search engines work
- The content side of the SEO, basics of keywords and what people search in Google
- What kind of texts rank higher in Google and how to write SEO-friendly copy
- The technical side of SEO and how to stand out in search results
Duration: You can watch the videos in under 2 hours, but to really take it all in you should invest 12 to 16 hours.
7. Google Analytics Courses
Google analytics academy is definitely a must. Here you will learn about Google’s measurement tools so you can grow your business through smart data collection and analysis.
Courses description:
There are three courses – for beginners, advanced and for power users.
- Beginners – You will learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.
- Advanced – Features data collection, processing and configuration, and more complex analysis and marketing tools.
- Google Analytics for Power Users – When you’re familiar with what Analytics offers, you can learn and practice actionable analyses to track business performance and identify areas for business improvement.
Duration: It’s up to you on how much time you invest, the lessons are always available.
8. YouTube Creator Academy
YouTube creator academy is a great place where you can learn how to grow your channel. If your digital marketing strategy and your niche require the usage of video, their courses will help you out.
There are various free online courses on different topics on how to improve your channel performance. You can start with beginners and end with how to earn money with ads.
Courses you can enroll:
- The quick start guide to YouTube – You will learn how to quickly set up your channel, upload videos, and align your branding. Including additional guidelines for being part of the YouTube community.
Time: 4 lessons, 2 hours.
- Get discovered -enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.
Time: 6 lessons, 2 hours
- Earn money with ads on YouTube – Get a better understanding of how monetization works on YouTube and ways you can make money through your videos.
Time: 3 lessons, 1 hour.
- Create great content – This course teaches you ways to create content that your audience will love.
Time: 5 lessons, 3 hours.
There are courses on more topics, just check the YouTube Creator Academy and choose the one that makes sense for you.
9. Free Social Media Marketing Courses, by Udemy
Udemy is an online learning platform offering a wide range of learning possibilities. You can find courses about different topics such as business, entrepreneurship, arts, language, music, technology, digital marketing and many more.
Right now there are quite a lot of free social media marketing courses you can choose from.
Here is a list of highest rated online courses. You can always check them out and choose the ones that fit your needs:
- Building a Facebook Chatbot in Chatfuel
- Advanced Social Media Marketing for Picking Up Clients
- LinkedIn Training Course
- Chatfuel: The Complete Guide to Messenger Bots for Business
- Step-By-Step Strategy To Generate FREE Traffic with Twitter!
10. Facebook Blueprint
Facebook Blueprint is a collection of more than 75 online courses aimed at educating people on how to use Fcebook’s powerful marketing features.
Some courses topics:
- Business Manager
- Getting Started With Facebook and Partner Measurement Solutions
- Brand Safety Across the Facebook Family of Apps and Services
- Campaign Performance with Ads Manager
- Create Facebook Ads
- Targeting Custom Audiences
+ Bonus courses and platforms
Here are a few additional sites where you can find courses that might be helpful when learning about digital marketing and business.
- LinkedIn Learning
- Facebook’s Business Resource Hub
- Google digital garage
- Coursera
- Skillshare
- FutureLearn
Keep in mind that some of the courses, especially in Coursera, Skillshare and Futurelearn are not free. Still, if you would like to invest further, take a look and pick up the courses needed.
Wrapping up
Leaning new is an investment that always pays off. The world is changing fast, new digital marketing trends appear and you need to stay on top of them. Especially now when the industry is going through a crisis.
Which course do you plan to take? Share with us below in the comments section.
Team DevriX
This article is crafted by DevriX's seasoned marketing team, boasting over four decades of collective expertise in crafting sophisticated marketing funnels, devising comprehensive content frameworks and pillars, implementing engaging email campaigns, and creating impactful social media content designed for scalability.
Our marketing experts specialize in the complete spectrum of inbound marketing strategies. As an accredited HubSpot Agency Partner and a Semrush Partner, we engage in meticulous research, blending our extensive experience with the unique insights of our highly skilled team.
We set benchmarks in content creation by incorporating cutting-edge marketing trends, leveraging in-depth industry research, and utilizing state-of-the-art AI tools for data segmentation and captivating content hooks. Our proficiency extends across a diverse range of sectors, including working with SMEs, Fortune 1000 companies, global B2B brands, major publishing entities, WooCommerce platforms, business directories, and affiliate networks.
