As a business and website owner, one of your main priorities should be to make sure that guests frequently return to your pages. These are the people who can become loyal customers, especially when they become familiar with your brand and what you have to offer. Moreover, returning visitors can help create an influx of potential clients that will keep your business successful for years to come.
Trust is one of the most important factors when it comes to building a faithful audience. The following can also help improve your brand’s trustworthiness:
- Your ability to present solutions.
- Your company and employees’ overall expertise.
- The intentions you have for the brand and your consumers.
- Your willingness to constantly communicate with your audience.
- Your ability to make sure you are giving the people what they need.
1. Focus on a Special Set of Topics
Focusing on a specialty will provide you with the opportunity to build a reputation as an expert in a specific niche and attract a targeted audience. This will allow you to build a loyal user base and grow your brand exponentially. Having a specialty will also help you invest time and resources on high-quality content that your audience will love.
Furthermore, it is vital to becoming an expert in your field before you start putting content out. This creates a sense of trust and people will see your blog as a source for useful content.
Not only will you become a trusted source, but you will also get the chance to stand out in a sea of massive competitors.
2. Be Consistent with the Brand Elements
People love consistency and familiarity, so avoid changing your website and/or blog’s theme often, as this can confuse your audience. Choose a small selection of colors – two or three – to represent your brand.
Fonts are just as important, too, as people can easily remember the fonts that you use on your site. The order that your pages, forms, buttons, and other website elements appear must also stay consistent from the moment you launch your website.
3. Always Check Your Sources
The first rule for writing quality content is to use only verified and trustworthy sources. You don’t want to post misleading content as this may alienate your audience.
Again, trust is an important part of acquiring loyal blog readers. You should include sources on your articles and other types of content, but your sources should be reliable, accurate, and secure. Always double check your links and make sure that you are citing recent and relevant studies.
Your statistics should always be verified, and adding a link to them will help support your argument. Assign a person or a group of people from your content team to regularly check the cited sources. Make sure that each one is relevant to the text and that all the claims are true, otherwise you will risk the chance of losing people’s trust.
4. Work on Your Social Proof
Social proof is a psychological technique that affects how an individual perceives a brand, business, or company. This directly relates to seeing positive or negative reviews and ratings from a large group of people, which can help a person decide whether they’d want to support a brand or not. This phenomenon is mainly used for building loyal blog audiences, which encourages an improved consumer experience.
Here’s how to build your social proof and how it can help attract a more loyal audience:
- Work on your blog comments. There is a higher chance that your readers will feel inclined to look at your blog post if it has several comments from actual people and not bots.
- Repost positive reviews from past customers. Encourage your clients to write a review for you after they have bought and tested your products and/or services. This will help potential buyers decide whether they’d want to buy from your company or not. Target major sites such as Google, Yelp, and Foursquare where people tend to go when looking for testimonials and reviews.
- Try working with an influencer. A lot of people tend to listen to individuals who have a massive following as this indicates trust and a positive experience. They look to celebrities and influencers endorsing a brand, which is why influencer marketing is one of the most successful marketing strategies today.
- Don’t forget to pay attention to your social media followers. This is where social proof is a must since consumers tend to trust businesses that have a large following compared to the ones with smaller numbers. According to Hubspot, nearly 50% of the whole world’s total population is on social media. That equates to over 3 billion users.
- Flaunt your awards and accomplishments. These can validate you as a brand because you are getting a stamp of approval from an outside source.
5. Write an Enticing Headline
Encourage your readers to click on your blog post by writing a headline that will capture their attention. Headlines and descriptions usually help guests decide if they’d want to read an article or not, which can make or break their loyalty towards your B2B blog.
Here are a few ways you can create a catchy headline:
- Orbit Media states that using numbers and data on headlines can increase your engagement and social shares by 73%.
- Give them a good reason why they should open your post. If you are not giving them a reason to read it, then they likely won’t bother clicking on it.
- Get their attention by putting keywords at the beginning of headlines. People are less likely to continue reading if it doesn’t align with what they are looking for.
- Keep it short and concise. Not only will your blog visitors notice the title right away, but you’ll also rank better on search engines if your headlines meet the correct character count.
6. Create Posts Regularly
Posting on your blog regularly will give your audience something to look forward to. Create an editorial calendar so you wouldn’t miss a post, as this can turn your followers off. However, you should post high-quality content that the crowd would love to read. You can also increase your brand exposure by publishing on reliable websites and partnering with leaders and experts in the industry.
According to the Marketing Insider Group, you should aim to publish at least 2 – 4 times on your blog per week. Aside from getting a loyal audience, this will also help you increase both your traffic and conversions. They also claim that 11+ posts a month will help increase the number of traffic for both B2Cs and B2Bs.
7. Give Incentives to the Readers
People love incentives and rewards. If they regularly read, share, and like your blog posts, then you can give them a token of your appreciation. It can be in the form of coupons, discounts for your products and services, or even free gifts that you can send out to them. This will keep them engaged and willing to share the word with their friends.
Here’s how to go about planning an incentive program for your loyal customers:
- Make your goals specific and measurable. Be clear with what you want to achieve.
- Distinguish how much you are willing to put out for the program.
- Get to know what the people want so they’d be interested in joining.
- Post about it on your social media platforms and let people know when it will begin and end.
- Ask for the readers’ feedback afterward so you know whether they were happy or if they have any suggestions to make it better.
8. Communicate With Your Audience
The best way to communicate with these people and show them that you care is by engaging with them through the comments section. Always go through it and reply to every single post. If you can’t do it yourself, then consider assigning it to a team member. This will help show your readers that you are listening to them and that you are ready to work on their concerns.
Additionally, you can also connect with your clients through email newsletters and messages. The more personalized the message is, the more they will be able to feel your authenticity. Avoid generic and robotic types of messages. Be empathetic and address your audience in a way that shows genuine emotions.
Here are some easy ways to communicate with them:
- Listen and ask questions. Let them know that their voices are heard and their suggestions are taken into account.
- Don’t overcomplicate things – keep it short and straight to the point.
- Focus on specific platforms. Pick a channel that you’d want to use when communicating with your guests. However, since we are looking for ways to get a loyal audience, then it would be best if you give your full attention to this medium.
- Be transparent and authentic.
- Send them personalized emails and messages.
9. Don’t Be Afraid to Share your Story
Have your visitors relate to your business by adding your brand’s story. Update them about what’s happening with the company, how you started, and what your team is up to. This will help create a sense of trust between you and your clients.
Sharing what you and your team have been through will give them a sense of familiarity and authenticity. However, you should be careful not to overshare. Set your intentions first and put yourself in their position. Ask yourself what they’d want to know and share your story with just the right amount of emotions. Get feedback by asking your team members or someone you trust what they think of the story and how much of it you should share with the public.
Building and nurturing a loyal audience for your blog can take a lot of effort. People can be very critical of what they are reading and seeing online, which is why you should take these steps and apply them to your B2B blog marketing strategy. Keep a close eye on what works and measure your success so you know whether you were able to attain your goals or not.