Welcome to the 21st century, where people have short attention spans, no one has time to read long-form content, and everyone prefers snackable content.
What does snackable content mean, you ask?
Grab a snack, make yourself comfortable, and read this article to find out!
What Is Snackable Content?
Snackable content is any form of content that is short, engaging, and easy to digest. The main idea is that it’s meant to be understood as fast as possible.
More often than not, such content is consumed on mobile devices, since 86.41% of the global population owns a smartphone.
Just think about all the times you mindlessly scroll on your phone and pass through tons of various content.
What stands out to you from the endless sea of images, videos, ads, texts, etc.? If you’re like most people, then you prefer content that doesn’t require you to invest much time and effort to understand.
Now, let us define the main types of snackable content.
Types of Snackable Content
- Short videos
Meme marketing is a serious business. It’s free, it’s fun, and it’s one of the most preferred ways of modern communication.
Memes are one of the best examples of snackable content. They are engaging, easy to understand, and relatable. Why do you think sites like 9GAG exist?
No wonder, businesses are adopting more memes in the marketing approach, as this type of content is proven to work like a charm when it comes to connecting with customers.
Similar to memes, GIFs are a favored way to express emotions. Not sure what to say? Use a GIF. Wondering what something means? Use a GIF. Want to express yourself? Use a GIF.
And every time an online “fight” starts in the comments, use a Michael Jackson GIF.
While GIFs have a frivolous and fun nature, they can also be used for business. In fact, 22.5% of all websites use GIFs. They grab attention, and are super easily digestible.
What’s not to like about them?
Throw in a cute animal and you got 100% attention.
Our brains process visual information 60,000 times faster than text, and 90% of information our brains transmit is visual. Therefore, it makes sense to use appealing visual constructs, like infographics.
For instance, would you prefer to look at this infographic:
Or would you rather read 300 words of plain text, explaining the same thing? Perhaps you would like to have both, but if the choice is between an infographic and plain text, more than 90% of users would prefer the first.
Imagine you’re scrolling through a website/social media. Which of the following would grab your attention:
- “All men have fears, but the brave put down their fears and go forward, sometimes to death, but always to victory.” — Dale Carnegie
Let’s face it, it’s the first option. There’s nothing wrong with that. The only thing that’s wrong would be if businesses are not utilizing the strategy properly. You can even apply the same principle to client testimonials, for example.
Turn the quote into an image. Add some life to it and make it even more interesting and memorable by adding some color, and an additional visual (like the author of the quote in the example above).
5. Short Videos
It’s no coincidence that TikTok has been gaining in popularity in recent years. Short videos are an excellent way to convey messages, especially to the younger generations.
Yes, you can use TikTok for business, not only for fun. Furthermore, you might have noticed that social media platforms like Facebook (Reels) and YouTube (YouTube Shorts) have also incorporated short videos.
According to statistics, viewers have a preference for videos around 3–6 minutes long, however the short video format is typically between 1–3 minutes.
Readers Also Enjoy: How to Create Memorable Videos in the Era of Short User Attention Span – DevriX
How to Create Snackable Content?
Alrighty then, let us now proceed to identify the aspects that make snackable content great, and how to create your own.
- Set expectations.
- Make it relatable.
- Get to the point.
- Keep it short and sweet.
- Go for the emotions.
1. Set Expectations
Snackable content differs from blog posts, for instance, in a way that there’s no room for fluff. When writing a blog post, or other forms of long content, you can allow yourself to use more words, while snackable must be short, and concise.
2. Make It Relatable
One of your main goals should be to make your content easy to relate to. After all, people share what resonates with them – why do you think there are so many videos and images with cats, dogs, and other cute animals flooding the internet?
3. Get to the Point
As we’ve already established, there’s no space to waste when it comes to the snackable type of content. Basically, you want to clearly set the message of your content, or the idea you’re trying to present to the user.
You don’t want people to wonder what that was all about, and just pass you by.
4. Keep It Short and Sweet
This is the main rule of snackable content – it has to be short. If users want to read/watch something long, they’ll go directly to the appropriate sources (e.g., YouTube, a blog, etc.).
Always be mindful of the type of content you’re producing and remember to follow the guidelines.
5. Go for the Emotions
Have you heard about Hemingway’s six-word story?
“For sale: baby shoes. Never worn.”
Hits you right in the feelings, doesn’t it? That’s what you ideally want to achieve, too. Think of a way to make your short-form content not only memorable, and engaging, but also emotional.
Something that will stick with people, and make them think for hours and days to come.
Snackable content is engaging, fun, and grabs the attention of users. It can help your business be more relatable, attractive, and modern.
Leave all those boring and endlessly long articles and videos to one side and give your audience a snack. Make it a delicious one, and they’ll keep coming back for more!
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