Growth marketing or growth hacking has been around for years, especially among startups. The question is do all modern marketers know what it really means, and are they aware of how to leverage it outside the startup frame? Scaling a business has many challenges, and learning the best strategies to help you grow your company Read More
A decade ago SaaS solutions took the software marketplace by storm and the industry has been growing ever since. This rapid development made the technology not only popular but easily accessible to corporations and small-and-medium businesses alike. However, an SMB or a startup has different needs than a large corporation or enterprise, and that should Read More
Have you ever heard of hyper-personalization? This concept is becoming increasingly common in many business fields and offers unique opportunities to digital marketers. To this end, it’s worth considering how it works and how you might be able to utilize it for promoting your business’s marketing successes and profitability! So, without further ado, let’s take Read More
Digital marketing is one of the industries that best monetize the power of the written word. Online, you may test your marketing copy, compare results and find out what works and what needs to be worked on. Furthermore, the results are immediate, and you can make changes right away without any additional costs. However, copywriting Read More
The world of SaaS is quite a unique place. It is a special setting where technology meets art and where smart meets creativity. Together they drive innovation and help take businesses to new heights, but there is a dilemma. The final product of SaaS brand’s efforts is software. And the thing about tech is that Read More
Better customer relation skills can be the secret to happy customers. Your customer relation team is frequently the face of your organization. The experience of your customers will be characterized by the expertise and nature of the support they get. A strong organization will as of now have an incredible customer relationship. A smart organization Read More
Artificial intelligence has become an inseparable part of contemporary digital marketing. We rely on various tools to automate repetitive tasks, track campaign KPIs, communicate with our clients, and bring in new leads. These solutions allow us to adopt a data-driven approach to decisions and improve how we do business. However, if we rely only on Read More
One of the best ways for a company to stay agile when facing business and technological uncertainty is to foster a growth mindset. This essentially means instilling an internal philosophy of learning instead of simply knowing it all. It’s about embracing the unknown and being confident in your team’s capability to innovate, iterate and improve. Read More
Although we live in digital times, not all people understand online security yet. With the massive adoption of the internet, digital solutions have become part of our everyday life. However, while people have enjoyed the internet for over two decades now, they have only recently started to pay attention to the possible risks. This has Read More
Content marketing is an effective marketing tactic that many B2B companies use to precisely plan, target, and track campaigns. So, why then only 43% of B2B marketers measure their content marketing ROI? Content marketing is growing at a fascinating rate, and according to research by Marketing Insider Group, it’s expected to become a billion-dollar industry Read More
In the B2B world, long sales cycles are a common and quite stressful phenomenon. Sales from one business to another are less straightforward than selling to a single customer. On the one hand, there are more stakeholders involved. On the other hand, the products/services being sold are usually more complex, involving larger costs and long-term Read More
Digital marketing is constantly evolving. Strategies are changing, some channels that used to work well for us, start to lose their significance, and new platforms take their place. To stay on top of this game of ever-shifting priorities, marketers have to be able to evaluate the performance of every channel they are using to communicate Read More