If you are an ambitious entrepreneur looking to develop a specialized brand, the more laser-focused you are on a niche, the higher your chances of success. According to HBR, most of the large markets we see today have evolved from niches. That is because niche marketing can teach business owners valuable lessons about customers, namely Read More
People worldwide, including visitors to your WordPress website, are more concerned about their privacy than ever before. Critically, website security and privacy differs from its conventional counterpart in that individuals are concerned about the use of their data. As a result, some seek total anonymity, while others simply like to operate online with their details Read More
![The 6 Golden Rules of Online Business Reputation Management [+ Bonus Tip]](https://devrix.com/wp-content/uploads/2021/08/The-6-Golden-Rules-of-Online-Business-Reputation-Management-Bonus-Tip-810x340.png)
In today’s digital age, your online reputation is everything. Literally, everyone who considers doing business with you, whether it’s B2B or B2C, will first do their research to find out who you are and what the internet has to say about you. What they discover from this will form their opinion of you and your Read More
Compared to traditional marketing, digital has a great advantage – it is easily trackable which gives it vast potential for business intelligence (BI). Almost every online marketing channel comes with built-in analytics or can be integrated with a third-party solution to measure how users interact with it and quantify its effectiveness. However, with big data Read More
Online reviews are the most influential source of word-of-mouth marketing in the digital world and the foundation of your online business reputation. But although the benefits of having a regular in-flow of good testimonials are clear, many businesses struggle with how to ask customers for reviews and leave things to chance. However, you shouldn’t be Read More
When we think of branding we usually think of products associated with a specific company – the iPhone and Apple, BigMac, and McDonald’s. However, today anything and anyone can be a brand. So, have you established your own yet? Personal branding is about focusing on everything you stand for – the capabilities and character traits Read More
Marketing trends tend to change rapidly. Strategies that worked a couple of years ago might not be effective today as consumers’ needs and preferences evolve. Marketers and business owners should continuously work on their plan of action to know where their leads are coming from. Data gathering and targeting should be put in place to Read More
So you’re an innovative entrepreneur who’s excited to start your business. You’ve done your market research, got your business plan set, and perfected your product. Congrats, you’re ready to launch! Well, almost ready. Тo create the right buzz – you need a pre-launch marketing plan. Starting a business is a challenging, overwhelming, and brave endeavor. Read More
Digital subscribers are the most valuable currency for publishers today, and also the most difficult one to accommodate. However, while growing reader revenue is a crucial part of this economic model, so is the retention of subscribers and members. As such, publishers need to evaluate what they’re currently doing and pay attention to the newsletter Read More
WordPress 5.8 Tatum update, named after Art Tatum was released today. The latest version comes with lots of new features and usability improvements such as a new template editor, blocks as widgets interface, the new file format for images, enhanced block editor, as well as changes for developers who will now have more freedom to work Read More
If you’re a new niche business owner or a marketer who wants to work in a specialized marketspace, and you’re looking for ideas on how to maximize your impact, then this article has got your back. When working on a niche marketing project, you have to be able to think outside the box. Niche businesses Read More
Figuring out how to do market research for the first time can be intimidating and confusing. There are so many categories and different methods to choose from. It often seems like an endless list of organizational tasks and preparations. However cumbersome as it might seem, research has an irreplaceable value for every company, be it Read More
