When it comes to customer retention, you need to think about more than just having your existing clients stay longer on your website and continuously keeping them coming back. It’s the process of maintaining a good relationship with your customers and gaining their trust and loyalty, so they want to stay with you. Brands are Read More
Building a loyal audience can easily be named the most challenging part of the digital publisher’s business. However, it’s easy to lose track of readers when you are struggling to stay on top of changing ad standards, battling fake news, and figuring out the two-click penalty, all the while trying to grow revenue. Without faithful Read More
The one thing that is certain when you are starting up a new business, it’s that you need clients and you need them asap. But growing a network of viable contacts is not easy and does not happen overnight. This is where lead generation comes in. In a nutshell, lead generation is the process of Read More
With technology shifting fast, marketers now have a multitude of choices when it comes to implementing effective marketing strategies. One of the most sought-after creative plans today is live video streaming, wherein a person or a group of people broadcast what they are currently doing. Defining B2B Live Streaming Live video streaming provides B2B companies Read More
Staying in touch with your clients and having the ability to respond asap to every query they have can be a valuable asset to your business. However, the internet never sleeps and people nowadays demand immediate attention whenever they have a question – be it in the middle of the night or when you’re on Read More
Pay-per-click or PPC campaigns are mostly used to increase sales and generate leads for businesses. This is usually done by driving traffic to your website from ads displayed in the search results. However, when done right, PPC can also be used to build awareness around your company and increase brand recognition. Increased recognition helps you Read More
User Experience (UX) research is the study of target audiences in order to understand their behaviors, observations and needs through various feedback methodologies. It’s a process of designing easy-to-use products that are a pleasure to engage with. With the goals to enhance the entire user experience and ensure that individuals are able to find delight, Read More
Even the most successful businesses struggle with some challenges and are in need of outside help to overcome them. This is when business consulting can be very advantageous in otherwise stale situations. In this article, you are going to learn why business consulting is so important and how it can help your business grow. Hiring Read More
Mastering client communication is a process that requires practice. To attract and retain the right clients, you need to be an exceptional communicator. This is a key requirement for creating a mutually beneficial partnership, where both you and your client’s business can thrive. Winning at client communication, also means mastering the art of negotiation. Great Read More
When you are starting up a new business, it’s always a good idea to monitor important KPIs and make sure that you’re on the right track. One of the most interesting metrics to keep an eye on is the churn rate. Although trying to estimate the velocity of customers leaving you might not seem an Read More
As a business owner and/or marketer, you should always look for ways to increase your conversions. A higher conversion rate directly affects your return on investment. This means that you’ll be spending less on acquiring new customers. Improving your headline copy is one of the best and simplest ways to improve your conversion rates. The Read More
Navigating in the world of web development can be a challenging task for any business owner or manager. So, it’s not surprising that many companies and organizations seek a trustworthy partner that can meet and manage their digital needs – be it performance improvement, website and server maintenance or plugin development. Whether you’re looking for Read More