The transformations in markets, trends, and consumer preferences are happening at a remarkably fast rate, and businesses are constantly being pushed to develop better digital experiences. This strive for excellence requires keeping up with emerging digital marketing and technology trends in order to be one step ahead. From smart solutions that change the way we Read More
Most businesses count on their websites to attract and retain inbound leads. Once they land on your pages, the goal is to make them stay longer, convert and retain. The average time spent on a page gives strong signals about a website’s performance, usability, and engagement. Moreover, it can provide insights about the best and Read More
Nowadays a huge part of business communication is done online. People exchange emails, take part in social media discussions, join Zoom meetings, and make calls on a daily basis. The B2B digital communication has evolved dramatically and it is now easier to do business online, and stay in touch with clients. And it helps to Read More
Webinars are a powerful form of content marketing. They can build your brand, help you generate tons of leads, establish your authority as an industry expert, and bring life into long-form static content. The best performing webinars are those that provide new innovative insights on a niche topic in a way that highlights your company’s Read More
There are several ways in which you can attract new customers to your business. Good Google rankings is one, advertising is another. But many of today’s customers are more careful about choosing a business to give their custom to and will often look for reviews from previous customers to guide them. Potential customers will also Read More
Setting up an online store with WooCommerce is not hard. It’s user-friendly, it’s scalable, and with just a few clicks you can turn your website into a powerful eCommerce shop. In fact, WooCommerce is the e-store tool powering over 28.24% of all online stores and is also well integrated the most popular CMS out there, Read More
Artificial Intelligence (AI) still sounds a bit sci-fi and futuristic to most people. And yet, it’s part of our everyday life and as ordinary as asking Alexa to volume-down the music. AI has been evolving rapidly in the past decade and as a result, it is finally getting advanced enough to have a tangible impact Read More
The rise of eCommerce has undoubtedly revolutionized the shopping experience. It’s now easier than ever for people to browse the products they like and buy them without sacrificing the comfort of their couch. You can buy practically anything online and do it at any time of the day or night. This accessibility and constant availability Read More
As a content marketer, you probably have so much to do and often not enough time to get it done. There is a lot of pressure for delivering high-quality content on a regular basis that audiences really want to see, and with so much at stake, the last thing you want to do is to Read More
Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More
In today’s digitized economy a mobile app is a powerful marketing tool and a smart competitive differentiator. It can help you promote your brand, products and services faster, get to know your customers like never before, and aid your marketing research. Moreover, with a good strategy in place, a mobile app can drive up sales. Read More
It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
