The changes our society experienced in the last 12 or so months forced many businesses to accelerate their digital strategy, and countless more to haphazardly start devising one. With 2020 safely behind us, it’s time to focus on what tomorrow holds for the digital marketing world. And from what it looks like, the future revolves Read More
Serverless refers to applications where the management and allocation of servers and resources are managed by a cloud provider. This means that the cloud provider dynamically allocates the resources. The app is running in a stateless container that can be triggered by an event. One such example of the above and the one that we Read More
Today’s consumers use a variety of channels to interact with businesses, and they usually use them simultaneously. People often begin browsing online on their phones. Then they may go to a brand’s social media account or check the reviews page on their website to see what others have to say. They may return to the Read More
The role of a Project Manager in the software development field varies from one company to another. Depending on the management structure, it may include different duties or responsibilities. In addition, each project and each client is different and the Project Manager must adapt to the environment. However, one thing is sure, as a PM, Read More
Making your company visible online is essential in the modern market. Some businesses make the majority of their revenue from online sales, which means you need to be ahead of the competition when it comes to search engine results. What’s the best way to do this? Through creating engaging B2B posts and using keywords to Read More
So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
A customer engagement strategy offers the pathway to achieving key business objectives – nurturing loyalty, building customer ambassadorship, encouraging brand growth and increasing revenue. When your company engages with clients, it pulls them closer to your business. It motivates them to interact with your brand and participate in the experiences it creates for them or Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
2020 was not the most exciting year for businesses. With a global pandemic at full speed, a lot of companies lost the ground beneath their feet and had to fully transform their work strategy to survive. The whole world had to go digital in a heartbeat and get used to less eye-to-eye contact than we’ve Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
Have you ever heard of one-to-one marketing? It’s when a brand targets individual prospects to whom to market its products and services. It’s also known as personalized marketing and it differs from traditional marketing in that it caters to a specific audience. Traditional marketing usually relies on selling to a wide set of customers through Read More
