2020 will be a year to remember. It has been chaotic for everyone. It is no secret that COVID-19 has affected most businesses, and even the digital marketing industry had to adjust to the “new normal”. But a few good things remain and have weathered through challenges, and some will even be able to evolve. Read More
Having a high attrition rate is a dreadful ordeal for any B2B business owner. In fact, US companies lose over $136 billion per year due to avoidable customer switching. What Does ‘Attrition Rate’ Mean? Customer attrition rate, also known as customer churn rate, is the rate at which you lose existing customers. This can significantly Read More
When it comes to WordPress website management, you have two options – to do it properly or let someone do it for you. Maintaining a successful WordPress website is a serious task and requires following the industry’s best practices and techniques to ensure your site is always up-to-date and constantly improving. No wonder that in Read More
What is the first thing that you need to pay attention to when designing a website? The answer is most likely its usability. You have to think about the website features that your visitors like and what would make them stay longer on your pages, and more importantly – come back again. Having a user-friendly Read More
Just like software developers, content writers, marketing people and so on, designers need to have a good toolset to aid them in tackling every day work. What we’ve tried to do here is to outline such tools, workflows and the way you can combine them to speed up your work and reduce the chance for Read More
Are you planning to redesign your WordPress website with a user-friendly theme or improve its functionality by adding a new plugin? The end of November is approaching and this means it’s time for Black Friday and Cyber Monday deals. You can make some smart investments and upgrade your WordPress website as you have the opportunity Read More
What is one of the most common reasons startups fail? It’s because they undervalue the power of marketing. Young entrepreneurs and company founders easily get obsessed with business plans, seeking funding, product development, and setting goals, so they often forget to ask one important question – How are we going to market our business? Some Read More
If you’re marketing your product or service to other businesses, you already know that B2B lead generation is not easy. When talking about selling to business-to-business customers, usually this means dealing with a whole company or a team. Furthermore, business purchasing decisions often go through several phases and need the approval of different decision-makers and Read More
When it comes to security, most people mention internet proxies in the same breath as VPNs. While proxies are a great option when considering security, it would be a mistake to put them in the same category. It’s not just IT that will benefit from proxies, but the marketing department as well. The internet has Read More
Positive reviews from happy customers who recommend your product or services build trust in your future clients and make you happy too. But, not all of your customers will be satisfied, so as a result, some of them may leave negative feedback. Well, how do you respond to a bad review? This won’t be the Read More
Coronavirus has dramatically changed our lives in 2020. Most of us were locked up in our homes, not being able to do the things that we used to enjoy. Even our everyday lives have been affected, and some of us have to work remotely, as going to the office every day is posing a threat Read More
Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
