Social media marketing is a powerful way for businesses to reach their potential customers and engage with them. Interacting with your audience on social media is not only for brands that target individual customers (B2C). Companies that sell products or services to other companies (B2B) can also benefit from being active on social media. Did Read More
For every business, sticking to a company standard is one of the best ways to maintain quality control over the web design. The same goes for outsourced projects. In this article, we’ll discuss why your company should have a list of requirements for every RFP response. Just so we’re all on the same page, RFP Read More
Intro Think about your website as being the display window of your shop in the online world. Just as with the physical stores, your website is the most important tool you have when turning your visitors into clients. The process of converting your engaged website visitors into potential customers it’s called lead generation. When talking Read More
Every business needs a proper marketing strategy in place. This is especially important during times like these – when unfortunate circumstances are changing our everyday lives. COVID-19 has affected most countries’ economies, which prompted a lot of businesses to change or improve their marketing strategies. What Is a Marketing Plan or Strategy? A marketing plan Read More
Web development bundles together a huge amount of stacks, tools, programming languages, and more. Some of the tools/workflows here would work in some cases, some in others. To better approach this, consider this post as written from the point of view of a WordPress Front-End developer, although the tools are quite broad and can be Read More
There’s no doubt about it: People love to shop online. Statistics show that online sales are forecasted to reach a whopping $4.2 trillion by the end of 2020. But whilst this is obviously amazing news, consumers won’t necessarily shop at your online store unless you’ve made it safe, secure, and reliable. They want to know Read More
With the rise of social media in the last decade, all businesses — from eCommerce to traditional ones — have started to rely heavily on online platforms for their sales. So, they have to boost their presence on social media if they wish to succeed. Instagram is a popular social media outlet that you, as Read More
Everyone, entrepreneur or not, will agree that earning money without exerting too much effort and by capitalizing on what you already have is always a dream-come-true. One way to get additional income is through affiliate marketing. If you have a website with good traffic and a loyal audience, then you should give it a try. Read More
It is undeniable that Software as a Service (SaaS) has changed the global business landscape. For companies, cloud computing proved to be a boon which has allowed them to experience the benefits of implementing SaaS to their businesses. 38% of companies state they are running almost completely on SaaS. This number will probably continue to Read More
E-Commerce is on the rise. Right now, it’s growing quickly even though we are facing an emergency situation where we are spending more time at home safe. The data from Statista shows that online shopping is one of the most popular activities worldwide as it’s been constantly growing since 2014. Consequently, more and more businesses Read More
Losing data in 2020 can be devastating for your company. Especially since it is the most important asset at your fingertips, you should do whatever it takes to keep it safe. But with a massive 2.5 quintillion bytes of data created every single day globally, security-lax WordPress sites are a treasure trove of data and Read More
Customer satisfaction is the measurement of your customers’ happiness with your product or service. A happy customer is a loyal customer. Satisfied customers can recommend your product or services to their friends and peers, which will generate more sales for you. Did you know that: 52% of consumers say they have made an additional purchase Read More
