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How is Artificial Intelligence Changing Inbound Marketing

How is Artificial Intelligence Changing Inbound Marketing?

Inbound marketing has proved to be an effective methodology for businesses to expand their customer base. An effective inbound marketing strategy entails the creation of content that is useful to customers, and effective promotion of the same to ensure this content reaches the target audience. Through inbound marketing, businesses aim to attract customers, convert them, Read More

Six Fundamentals of SaaS Marketing

Six Fundamentals of SaaS Marketing

In this modern world that we are living in, you cannot deny the fact that technology is all around us. You probably use technology for a few hours each day – texting or messaging on your phone, using your laptop to send important emails, or even just watching Netflix on your TV. These days, almost Read More

12-Marketing-Practices-for-Your-Local-Service-Business

Twelve Marketing Practices for Your Local Service Business

Apart from the intangible, marketing local services differ from marketing products by a very important distinction: the number of in-person touchpoints with the customer and the inherent necessity to keep in touch. Production and inventory costs pressured the companies selling physical products to heavily invest in marketing. Not being saddled with high fixed costs both Read More

How to Create Interactive Videos That Generate Leads

How to Create Interactive Videos That Generate Leads

If you are looking to engage your audience and attract more people, you need to get creative. Online viewers are constantly bombarded with vast amounts of media content. For them to choose yours, it needs to be enticing. The fast pace of technological innovations means that customer preferences keep changing. Traditional methods of relating with Read More

how t test yuor wordpress website like a pro

How to Test Your WordPress Website Features Like a Pro

WordPress is and will remain the leading CMS in the web development industry. With 63.1% of CMS market share, the number of WordPress websites will only rise. Unfortunately, that also means that the number of potential bugs and errors in websites rises too, which can be costly if you don’t know how to locate them. Read More

How to Adjust Your Communication in a State of Emergency

How to Adjust Your Communication in a State of Emergency

Times are tough! The COVID-19 outbreak has affected countless individuals and companies in a multitude of ways. Employees and consumers alike have become anxious as health concerns and economic uncertainties altered worldwide priorities in a matter of days. Crisis have happened in different forms before, and each of them had a ripple effect on companies Read More