Every business wants to generate more leads. More leads means more sales opportunities, right? Unfortunately, it’s not as simple as that. A marketing team can generate hundreds of leads over a set period, but in the end, sales might manage to turn only a fistful of them into clients. The problem with the mass approach Read More
User testing is a technique of having end-users and prospective customers test your product, website features, or prototype. It’s the process where test subjects use the item to identify any positive or negative attributes so that the business can iron out the wrinkles in their product before it goes to market. With user testing mothods, Read More
Work anxiety is real and can significantly affect performance. It can be experienced by all employees, regardless if they are predisposed to anxiety or not. Its effect can really wear down a person, and hurt their productivity. The good news is that there are plenty of ways to manage stress levels in the workplace, and Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Over the past two centuries, content marketing has gone through quite an evolution. It has taken many forms through various mediums, but its main components – clear objectives, a great understanding of your target audience, and a strong promotional strategy, are and will always remain unchanged. Content creation is an exciting, and sometimes overwhelming endeavor. Read More
We work smart and we work hard. We are DevriX. We’re looking for an experienced Marketing Strategist comfortable with coordinating inbound marketing activities in an agency environment. Initially, the new member will take over our content calendar, suggest relevant titles and headlines be distributed to our content writers, facilitate the communication with guest authors and Read More
The SaaS business market is growing fast and there are constantly new companies stepping onto the scene with innovative solutions. In fact, the industry is worth $19.3 billion and expected to double by 2030. This dynamic environment creates new lucrative opportunities for cross-industry collaborations such as the SaaS affiliate marketing programs. The subscription-based nature of Read More
Whether you’re a new innovative tech start-up, a small eCommerce business, or a service company, your website is where your digital headquarters, storefront, and business are located. Building a website can be a lengthy process with a lot to consider, and before you dive into its design, you need to know which pages you need Read More
In a marketplace flooded by companies selling the same thing in different packaging, brand experience is what makes all the difference to the customer. Brands that deliver additional value along with their products, going beyond their features and functionality, are the ones who can retain the audience’s attention and earn their loyalty. What Is Brand Read More
Building a strong online presence and following are must-haves for any successful digital marketing strategy. People are constantly online sharing photos on Facebook, posting stories on Instagram, twitting their thoughts on Twitter, and showing off their professional accomplishments on LinkedIn. So, to build a great brand image and strengthen your customer relationship, you need to Read More
Little matters to a business’s revenue more than the way products are priced, marketed, and sold. But while companies, SaaS businesses included, focus hard on sales and marketing, pricing is often neglected or rushed. For many firms choosing a pricing model and strategy are the result of a quick brainstorming session and a decision based Read More
In today’s digital-focused business environment having your own small business website is the ultimate marketing tool. An online presence is essential to any business, even a brick-and-mortar one. Customers are used to going online when researching a product and learning more about the brand behind it. And what better place to get that information from Read More
