There are multiple factors that you need to consider when developing your WordPress website. Everything needs to be visually pleasing so that people want to be there and browse through it. Also, it needs to accommodate your content, and most importantly, it needs to be usable and help visitors achieve their goals. This is where Read More
When you want to scale a digital publishing business, you must prepare in every aspect, from your content to the integrated ads, and of course, traffic expectations and goals. This is especially true when you expect large volumes of traffic, whether due to content, holidays, or events, when engagement can reach its peak. As the Read More
When most people think of a digital publishing website, they usually think of a layout filled with DoubleClick and AdSense advertisements that has the sole purpose of tricking users to click. Of course, the digital publishing business is all about providing timely value and integrating the ads into the content for improving the bottom line. Read More
You’ve developed your SaaS product, and every element of it seems awesome! Your software is ready, you believe in your competitive advantage, and you’ve developed a landing page that will be irresistible to prospects. However, as soon as you launch your SaaS promotional campaign – nothing happens! Few users respond to it, and even the Read More
Usability and user experience are an integral part of every website. In nowadays’ competitive landscape, if businesses want to succeed online, it’s more vital than ever that they have a well-designed and functional digital property, as well as an in-depth understanding of what makes it user-friendly and provides a satisfying experience to visitors… However, there Read More
One of the biggest barriers for UX and ad monetization success is discovering and satisfying user requirements. When you develop your website, it’s mandatory to consider the needs of your target users. This practice would be perfect if everyone in the digital publishing space knew exactly what the users crave for in a web experience. Read More
Do you find ranking on Google difficult? Struggling to get noticed even after all of your hard work? Even if you’ve put in months of research, outreaching, content writing, it will be really difficult to stay relevant on search engines if your backlinks aren’t being indexed. Getting backlinks from influential websites in your industry is Read More
It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Adjusting ads is the first step toward a better digital experience for users and revenue for publishers. Businesses invest a lot of time and effort to capture the attention of new potential clients, and convert them. And one of the top proven ways to do this is advertising. In fact, the global digital ad spend Read More
You’ve put a lot of time and hard work into your WordPress website for the sake of engaging users and directing more traffic and leads to your business. However, luring modern users so that they will interact with the content on your website is not that easy. They’ve become more savvier than ever before, and Read More
As the eCommerce industry continues its growth, retailers can experience the benefits of selling goods online, particularly if they use a CMS such as WordPress and an eCommerce extension such as WooCommerce. It is the chief eCommerce plugin that can serve as the perfect platform for building a user-friendly online store. The plugin has more Read More
The evolution of the key ranking factors for SEO has prompted business owners and marketers to refine their skills and resort to more sophisticated techniques to rank in search engines. While SEO changes in a technical sense, the underlying principles, and concepts of ranking higher on Google are practically the same. When it comes to Read More