Every year brings with it new trends that change the way we think and the way we work. Online marketing is one field that sees changes frequently. Some ignore these changes and stick to ‘ideas that work.’ Others follow these changes almost religiously. Early adopters of new Internet marketing trends and strategies are, perhaps, taking a huge risk, but it’s a risk that tends to work.
Here are 5 Internet marketing trends that are sure to shine in 2018:
1. Video Marketing
It is estimated that by 2018, 70% of internet traffic will be driven by videos. That is saying something. Video is the rising star of online marketing. Video marketing on Facebook and Twitter is now more expansive as compared with other mediums. The reason for that is simple: people like videos better. It creates a personal connection and offers the highest level of engagement. The average click through rate is 184% higher than other digital formats.
2. Better SEO
With every passing year SEO tactics and strategies have become more intelligent. SEO in 2018 will be no different. And this intelligence is directly proportional to the intelligence of search engines. They can now differentiate patterns and make stronger predictions. And there is only one thing that will make a difference: quality of content. SEO strategies will revolve around content. Furthermore, SEO tactics will not only be applicable to search engines, but also to assistance services like Siri.
3. Mobile Domination
Mobile will continue to dominate desktop as search engines will prefer mobile friendly websites. More than 50% of emails are accessed on mobile phones. Therefore content designed for mobile screens will carry more weight and only websites with mobile friendly design will be acceptable.
4. Virtual Reality & Wearables
2018 can rightfully be called the year of virtual reality. Numerous VR technologies are jumping on the tech scene. With VR wear and other wearable technologies becoming more popular, marketers are making use of these technologies. 2018 could very well be the year we encounter interactive advertisements. More wearable technology is on its way and will definitely open new horizons in the world of internet marketing. Imagine having your product on someone’s wrist? It is quite possible now.
5. Large Investments
Businesses are increasing their investments in digital marketing. Some may even divert their entire marketing budget towards internet marketing. Why? Because it is the most diverse and widespread medium. There are also numerous tools available like email, newsletters, videos, social media posts, etc. This will all result in cut throat competition between companies to make their campaigns better and stronger. Their investment will largely focus on quality of the content.
Online marketing is like a relay race where there is no stopping. One thing leads to another, and you use what you get. Those who were late to the hot trends, lag far behind those didn’t. Make 2018 the year that you up your marketing game and make your website a total success.