Content marketing is an effective marketing tactic that many B2B companies use to precisely plan, target, and track campaigns. So, why then only 43% of B2B marketers measure their content marketing ROI? Content marketing is growing at a fascinating rate, and according to research by Marketing Insider Group, it’s expected to become a billion-dollar industry Read More
Since the birth of social media, businesses all around the globe have been trying hard to engage their audience in a meaningful way on social media.
Average revenue per user, or ARPU, is a widely underestimated metric that enables you to make sense of customer behavior and relate it to revenue fluctuations. When running a business, keeping up with all the important metrics and KPIs may seem like an endless avalanche of diagrams, equations, reports, and paperwork. However, cumbersome as it Read More
Publishing case studies is one of the oldest and most effective types of content marketing. In the context of business-to-business, a case study is the analysis of a project you have successfully accomplished which identifies the problem points, the proposed solutions, the implemented actions and the end result. In essence, it’s a customer success story Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content strategy is that which helps build the image of your brand, gain trust and engage consumers. Achieving all of that through your content is far more difficult than you think. Read More
Have you ever ranked for some high-volume keywords but you could not convert that traffic into sales? Fortunately, you are not the only one. Many website owners have had this problem before. At first, you are probably looking for ways to improve your content, your design, your call to action or anything else you feel Read More
Spring, the season of colors, is just around the corner. In some parts, it must have taken its full effect by now. This is the reason why colors are the subject matter of this article.It shares the infographic on how colors impact the purchase decision process. But that’s not it, because here’s a bonus: If Read More
In the B2B world, long sales cycles are a common and quite stressful phenomenon. Sales from one business to another are less straightforward than selling to a single customer. On the one hand, there are more stakeholders involved. On the other hand, the products/services being sold are usually more complex, involving larger costs and long-term Read More
Starting a new business from scratch is both exciting and full of uncertainty. Entrepreneurs are eager to surround themselves with like-minded people, get down to work, and see their ideas become reality. At the same time, it’s common knowledge that about 81% of new companies fail – and that’s discouraging enough to darken any enthusiasm. Read More
Website loading speed has always been important but Google’s core web vitals update made it a top priority for all website owners who want to remain relevant in search. While implementing WordPress speed optimization and boosting loading alone aren’t likely to improve your ranking, neglecting slow loading pages will definitely have a negative impact. But Read More
Digital marketing is one of the industries that best monetize the power of the written word. Online, you may test your marketing copy, compare results and find out what works and what needs to be worked on. Furthermore, the results are immediate, and you can make changes right away without any additional costs. However, copywriting Read More
