Artificial intelligence has become an inseparable part of contemporary digital marketing. We rely on various tools to automate repetitive tasks, track campaign KPIs, communicate with our clients, and bring in new leads. These solutions allow us to adopt a data-driven approach to decisions and improve how we do business. However, if we rely only on Read More
Digital marketing is constantly evolving. Strategies are changing, some channels that used to work well for us, start to lose their significance, and new platforms take their place. To stay on top of this game of ever-shifting priorities, marketers have to be able to evaluate the performance of every channel they are using to communicate Read More
Your customers are the heart and soul of your sales and marketing efforts and time spent trying to get to know them better is never time wasted. Learning what drives the people behind the personas and what their pain points are is crucial for the success of your business. And, as the saying goes, to Read More
Every business wants to generate more leads. More leads means more sales opportunities, right? Unfortunately, it’s not as simple as that. A marketing team can generate hundreds of leads over a set period, but in the end, sales might manage to turn only a fistful of them into clients. The problem with the mass approach Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Over the past two centuries, content marketing has gone through quite an evolution. It has taken many forms through various mediums, but its main components – clear objectives, a great understanding of your target audience, and a strong promotional strategy, are and will always remain unchanged. Content creation is an exciting, and sometimes overwhelming endeavor. Read More
The SaaS business market is growing fast and there are constantly new companies stepping onto the scene with innovative solutions. In fact, the industry is worth $19.3 billion and expected to double by 2030. This dynamic environment creates new lucrative opportunities for cross-industry collaborations such as the SaaS affiliate marketing programs. The subscription-based nature of Read More
In a marketplace flooded by companies selling the same thing in different packaging, brand experience is what makes all the difference to the customer. Brands that deliver additional value along with their products, going beyond their features and functionality, are the ones who can retain the audience’s attention and earn their loyalty. What Is Brand Read More
Building a strong online presence and following are must-haves for any successful digital marketing strategy. People are constantly online sharing photos on Facebook, posting stories on Instagram, twitting their thoughts on Twitter, and showing off their professional accomplishments on LinkedIn. So, to build a great brand image and strengthen your customer relationship, you need to Read More
Word-of-mouth advertising is a force to be reckoned with and to master it you have to build an effective word-of-mouth strategy around it. A company can make an excellent product, invest hundreds of thousands of dollars in advertising, craft an insightful and clever marketing copy, and, yet, a customer may not buy their product simply Read More
There are many financial and marketing KPIs that allow you to track the overall health of your business. They can give you the full picture of what you are doing well, and what can be improved. However, there’s one metric that can show you whether your business is going to make it or not, and Read More
Business growth is something every company aspires to regardless of its stage of development, whether it be exploring new markets, investing in innovations, improving their products and services, optimizing pricing, widening their target audience, and so forth. However, expanding a business always involves risk, and if it’s not a well-calculated one, the consequences can be Read More
