Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
When it comes to marketing performance, one of your main goals should be to measure and calculate your brand’s success. Return on investment or ROI in marketing shows you how much you have succeeded with your strategy and approaches. It also helps you measure your gains and losses to help your business grow. This can Read More
An effective marketing strategy usually spreads across multiple channels to reach a maximal audience and have an optimal impact. You compose engaging blog posts, invest in social media and Google ads, build email campaigns, and stretch resources to make yourself present everywhere you might be noticed by potential customers. Not every platform, however, works equally Read More
Automation is a marketer’s best friend. Well, or at least it should be. When thinking about optimizing marketing processes most businesses usually stop at email automation and never look further. But in reality, marketing automation can really boost your campaigns and improve performance. In fact, there is so much more that Artificial Intelligence (AI) can Read More
So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
A customer engagement strategy offers the pathway to achieving key business objectives – nurturing loyalty, building customer ambassadorship, encouraging brand growth and increasing revenue. When your company engages with clients, it pulls them closer to your business. It motivates them to interact with your brand and participate in the experiences it creates for them or Read More
E-Commerce is on the rise. Right now, it’s growing quickly even though we are facing an emergency situation where we are spending more time at home safe. The data from Statista shows that online shopping is one of the most popular activities worldwide as it’s been constantly growing since 2014. Consequently, more and more businesses Read More
DevOps is growing by leaps and bounds. While adoption has hit 50%, many organizations are still unsure of what DevOps really is. DevOps represents a set of practices that incorporates software development (Dev) and IT operations (Ops). This system is meant to increase the abilities of organizations to deliver services and applications at a higher Read More
Current estimates are that by the end of 2020, there will have been over 2 billion global, digital buyers and that these sales will account for over 15% of all retail sales around the globe. The impact and rapid growth of the industry cannot be ignored any longer. During the coronavirus pandemic, arguably one of Read More
Are getting more leads for your business a constant challenge for you? You’re not alone. According to HubSpot, there are at least 61% of other marketers cite lead generation as the number one challenge for their business. Effective lead branding is about widespread visibility and also making meaningful connections with potential customers through a distinct Read More
Kustomer has been working with DevriX on a WordPress development retainer plan since August 2019. In this case study, we will focus primarily on the provided services to support their marketing team’s needs, up until April, 2020, in the form of: Overhauling the usability of editing content Major speed improvements across the website Thorough UI Read More
… And How to Find Relief Almost no one will argue that the hardest part of starting an eCommerce business is ensuring that it succeeds. Just making it to the point where you can quit your day job and focus full time on your own business is worth toasting. But once you’ve given yourself a Read More
