New product development is exciting for companies, especially when they are launching an innovative solution that may change people’s lives for the better. However, the market is not always as eager to embrace novelty as businesses are. To ensure the commercial success of their products, companies utilize demand creation strategies that catch the customer’s attention Read More
The affiliate marketing business model is very popular, since it’s super easy to get started, and doesn’t require any expertise or strong technical skills. What’s more, WordPress is extremely popular with affiliate marketing websites, due to its versatile and scalable nature. That said, while it might be easy to start, it could be a bit Read More
A no-brand brand comes to your rescue, when you are sick and tired of big brands trying to charge you more, just because of their names. You shouldn’t be the one paying for the investment they’ve made in marketing and ads. You just want a plain, old, unpretentious product that will serve its purpose. Well, Read More
Humankind has embraced communities ever since the dawn of humanity. Back in the caveman era, we realized that our chances of survival are much higher if we collaborate with other people, rather than going at it alone like a lone wolf. Communities are also quite important in the context of today’s article. Micro communities, to Read More
Digital trends and expectations change constantly. Some come and stay just for a season, then fall into oblivion just as quickly. Others, however, transform the design landscape for years to come, awakening a new era in the way websites are created. Keeping up with the hottest website design trends and innovative practices is vital for Read More
Artificial intelligence has been making its way into every aspect of our lives for quite some time now. From business to home appliances, chances are, there is some form of AI you can use. Customer service is no different. In fact, it was one of the first to embrace AI tools, since the inception of Read More
We’ve all heard about artificial intelligence, be it from sci-fi movies or from following the latest technology news and trends. But what does the term AI as a Service mean? Is it robot waiters who bring you food and drinks? Perhaps it’s a personal butler, ready to take care of your every need? Don’t worry, Read More
Several years ago, Facebook was only used for personal communication and purposes. Most individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using Facebook for business advertising and increasing their website traffic through the Read More
How to use ChatGPT for SEO purposes is a question that emerges more and more in the marketer’s world. Overall, ChatGPT isn’t a fully developed solution. But it does have intriguing potential – if you know how to use it correctly you can simplify your work. The thing is that ChatGPT is not a magic Read More
YouTube is the second most popular social network, in terms of monthly active users, having more than 2.70 billion active users in 2024, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels Read More
Digital Marketing is a data-driven type of marketing that goes beyond traditional marketing approaches. It is a set of techniques used via digital channels on the World Wide Web. This includes search engines, websites, email marketing, social media platforms, and applications on handheld devices among others. Understanding the essence of the 5 P’s of marketing Read More
There’s not a single ounce of doubt about who leads the pack when it comes to CMS (Content Management System) market share. There are other content management systems available, but, no competitor comes close to WordPress! With WordPress, it’s never been easier to create a website for your business, and even more complex solutions such Read More
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