Our team of technical, business and marketing experts is constantly working in order to provide you valuable information for building and growing your business!
Video content is dominating the marketing world! Its power is unprecedented, with 86% of companies using it in their marketing strategies. Up to 87% of marketers use video regularly in their campaigns, which corresponds to the trend which indicates that consumers enjoy videos as their favorite type of content on social media. Moreover, users spend Read More
Partnerships are one of the most important aspects of business. It does not matter what your industry is or how your company is structured. In most cases, you either sell products or provide services which means your whole business is dependent on the relationships built with clients. We asked 8 professionals to share how they Read More
Web design and web development are quite tricky terms. Many site owners tend to confuse them and don’t know what kind of specialist they need for their website. In this article, we are going to explain in more details what’s the difference between web designers and web developers, so online business owners can have a Read More
The development of WordPress as a content management system is nothing short of remarkable! Since its beginning as a blogging platform, it grew into the best multipurpose CMS used by millions of businesses and big brands worldwide. The reasons for this are its open-source nature, excellent security, scalability, flexibility and data management benefits. Additionally, the Read More
What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
When you want to buy a printer, what is the first brand that comes to mind? Most people will say Xerox, which is the most well-known and desired brand. Or, when considering the purchase of an all-terrain vehicle, which brand do you consider first? Of course, Jeep springs to mind immediately. You get the point, Read More
Why doesn’t your website convert as much as you want it to? You’ve spent resources on creating a nice website following the latest trends, but your conversion rate is low. What’s missing? That’s right, you need a lead nurturing strategy. Struggling with a low conversion rate is not unusual nowadays. The reason is that the Read More
Imagine your target customer sitting on a couch and scrolling through their social media. Between a couple of friends’ posts and pages they follow, she sees the ad about a sale on your eCommerce site. The user clicks on the ad and is directed to an internal page on your site where they can see Read More
An excellent WordPress design relies on superb UX. A designer can always draw an inspiration according to his/her taste. However, to make the WordPress layout work, it needs to be aligned with the target users and their needs. Your WordPress site needs to be helpful, and more importantly, useful to your prospects. A user-centric WordPress Read More
What is WordPress? WordPress is the most popular content management system (CMS) that powers 63% of all websites with a CMS, which equals 36% of all websites on the Internet. As the leading CMS, WordPress enables a whole ecosystem of business opportunities. You can create different types of websites like eCommerce shops, business websites, publishers Read More
Regardless of the niche that you’re running your business in, a solid web presence is a must. While selling and marketing can go a long way, a website is imperative for greater brand recognition, customer retention, increasing customers’ trust, and generating new leads by promoting your services. That is why a successful WordPress website strategy Read More
Online customer reviews are among the top factors that can influence a purchasing decision. Your customers and their opinions on how you serve them can make or break your business. In times, governed by information and data, online product and service reviews are more accessible and trusted than ever. As a matter of fact, the Read More
