As of the end of 2021, there were 2.14 billion online shoppers worldwide. Having so many people shopping digitally is good for everyone who sells online, still, the question remains: how to increase eCommerce traffic, and revenue, respectively? Naturally, eCommerce websites are a huge part of this, since nowadays, you can find and purchase, practically everything online.
Today, we’ve gathered to analyze some of the most essential tips used in order to increase eCommerce traffic and get as much exposure to your online store as possible.
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11 Tips to Increase eCommerce Traffic
- Use the best SEO strategies.
- Develop social media channels.
- Write engaging content.
- Try influencer marketing.
- Feature unique product descriptions.
- Delve into affiliate marketing.
- Invest in PPC.
- Host giveaways.
- Create loyalty programs.
- Implement videos.
- Ask for reviews.
1. Use the Best SEO Strategies
Applying the best SEO practices is one of the best ways to drive traffic to your online store. They include, although not limited to:
- Proper internal linking.
- Image optimization.
- Compelling meta descriptions.
- Using long-tail keywords.
- Optimize for rich snippets.
- Analyze and match search intent.
Using SEO will take some time and effort on your end, but it’s a great way to bring organic traffic to your website, and build sustainable results.
2. Develop Social Media Channels
Every modern business must deal with social media. If you want to reach your customers, you must be on social media, these are the facts. Of course, you should research your audience, and prioritize those platforms they use the most.
This will most probably correlate with the type of products you offer. Selling clothes in your eCommerce store will likely mean that Instagram is the go-to place for your business; B2B-centric eCommerce will probably have more success on LinkedIn, and so on.
Don’t forget that social media posts can bring qualified traffic to your website, be it from existing or new customers. Try to be active as possible by replying to comments, publishing new content regularly, and uploading your products.
3. Write Engaging Content
It’s not all just about the products, and the sales. Well, partly, it is, however, you need to offer additional value other than your top-notch products. What better way than to create a blog and write awesome content that could help your visitors solve an issue, find the answers to their questions, or help them better understand a term within your niche.
For example, if your online store offers health & wellness products, you can write on topics like “health benefits of vitamin D” and “is it healthy to eat an avocado every day”.
4. Try Influencer Marketing
Influencers get as much as 11 times better ROI than any other digital marketing tactic, according to studies. What’s more, 80% of users admit to purchasing a product after an influencer recommended it on social media.
Love ‘em or hate ‘em, influencers get the job done, so it’s wise to think of ways you can collaborate, so you can leverage your online presence and thus, your sales.
5. Feature Unique Product Descriptions
How can you impress a first-time visitor to your online store? Easy, write unique product descriptions that will stay with the reader, instead of using generic descriptions of the products, or ones copy-pasted from a larger shop.
Needless to say, you should be authentic and detailed about the parameters of what you offer. Additionally, if you have the resources, you can include videos, GIFs, and even augmented reality.
6. Delve into Affiliate Marketing
Affiliate marketing is simple, affordable, and brings results. One of the less-mentioned eCommerce traffic tips is to start your own referral program.
You will not be reinventing the wheel, but you can easily increase eCommerce traffic by simply creating such a program.
How it works, in practice, is that every customer of yours can invite people to sign up to your services or purchase your products, and in return, they will receive some kind of bonus – discount code, free shipping, etc.
7. Invest in PPC
Paid search, contrary to SEO, requires you to invest money. Still, it can have a positive effect on your website traffic, and enhance your online visibility, and, of course, increase sales.
On top of that, pay-per-click advertising can provide instant results, while search engine optimization requires time.
Overall, it’s best to use a combination of the two methods to ensure your website gets both quick and sustained traffic.
8. Host Giveaways
Who doesn’t like awards and prizes? eCommerce gamification can not only help you gain more traffic, it can also help you build a community, excite your audience, and help you achieve your long-term goals.
Before you start your giveaway, you need to research a couple of things:
It’s good to always set goals before you start your initiative. This can be to increase your social media followers, gather more email subscribers, boost product sales, etc.
9. Create Loyalty Programs
Another tip on how to increase eCommerce website traffic is to create loyalty programs. They will keep traffic flowing, as users will be incentivized to keep coming back to your site, and taking advantage of the bonuses you’ve set for them.
The rewards don’t need to be something too groundbreaking, but it’s important to make them scalable. For example, when a client reaches a total of $1000 spent on your website, they receive a permanent 10% discount for all purchases made.
Or, for instance, they get free shipping if they purchase more than twice in a month, and so on. Here you can think of the best ways possible to engage and keep your customers coming back.
10. Implement Videos
Video is a big deal. How often do you prefer watching videos in favor of reading? The same goes for eCommerce, as 87% of marketing specialists state that video helped them increase their traffic.
What’s more, video content can increase not only the time visitors spend on your website, but also their understanding of your products.
There is a direct correlation between using videos and a direct increase in sales. This is especially true for technological products, where 78% of users admit they’ve chosen to buy or download software after watching a video.
11. Ask for Reviews
Ask your customers to leave reviews about your business and products. It will cost you nothing, and a lot of your customers won’t mind sharing their opinions.
What you will get in return, however, will be extremely important. You see, reading online reviews impacts the buying decision of 93% of users, and consumers have a 50% higher chance of being influenced by an online review than a discount.
There are a lot of ways – tactics, strategies, tips – to increase eCommerce traffic. It’s up to you, as a business owner, to decide which one you want to use, to what extent, and so on.
The more time and effort you put into your online store, the higher your chances of boosting your traffic, and increasing your revenue. It’s as simple as that.
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