When you think about powerful promotional tactics, you can’t ignore email marketing. With a projected usage of 4 billion users by 2020, email marketing is a must when it comes to reaching target audiences and fast business scaling. But, before you jump on the bandwagon, you have to be aware that email marketing is not Read More
In the world of “Me, Myself & I” blogs, readers may not take you as credible enough if expert opinions are not included. If you’re serious about blogging, you’ll want not only traffic but also authority that will help you attract qualified leads for your business. Related: 10 Beautiful Reasons Marketers Can’t Help But Fall Read More
If emailing only users that were already engaged was the thing to do in the past, under the new privacy regulation in the EU, now it’s the law. Working with people, who’ve already given you consent to do so, will not only increase the engagement rates of your emails but will also help you craft Read More
Video is the future of content. In a recent HubSpot survey, 55% of respondents said that they watch video content all the way through as opposed to skipping through it. All other content types, including social media posts, news articles, blogs, and podcasts lag behind. Video is clearly becoming the most important web medium. Cisco Read More
Email marketing is an excellent way to engage your subscribers and target customers, whether that’s a notification about a new blog post or an update on your products/services and niche. But, what if you want to run an email marketing campaign? Would each one of your subscribers receive the same email, or will you need Read More
One of the most important segments of every modern business is digital marketing. Today, without advertising your products/services online it is almost impossible to gain more customers and grow your business. However, you should be careful not to overspend when it comes to marketing. The effect of spending lots of money on a marketing technique Read More
The labor market in the technology industry is among one of the most highly competitive ones. The hunger for real talent is immense, as there’re a significant number of emerging companies that are constantly opening new positions. Practically, the number of jobs offered are more than the total number of employees. In the US alone, Read More
Content ideas and inspiration can come from anywhere. You can use your own mind, focus groups, surveys, even topic generators. But, the best and most fruitful content ideas are developed from research and data. Competitive analysis, data, and your content strategy go hand in hand. If you want to successfully win the inbound marketing battle Read More
If you’re not able to find and understand your target market, you can’t expect to grow your business. Every niche today is competitive, and you must be the first to figure out the problems that your target audience faces. But finding your target market and providing solutions to people’s problems is much easier said than Read More
When people think of web design, in most of the cases, the first thing that comes to mind is the homepage, the blog, or portfolio and product pages. But, what about Contact pages? It seems that contact pages are often placed last in the web design puzzle. Why would developers neglect such an integral part Read More
Your WordPress page is not just about having an online presence. It’s also a priceless business asset that you can utilize to grow your business. Your website performance and user experience are directly related to your customers’ satisfaction and that’s why you can’t afford to host your WordPress website in the wrong hosting environment. What Read More
One of the most essential issues in advertising is that many marketers find it hard to meet metrics-measured results. According to HubSpot, the most significant challenges for marketers are generating and converting leads, proving ROI, using the right technologies, targeting consumers, and managing their website. All of these goals are based on meeting specific metrics-measured Read More
