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overrated marketing practices

Overrated Marketing Practices and How to Fix Their Failures

One of the most essential issues in advertising is that many marketers find it hard to meet metrics-measured results. According to HubSpot, the most significant challenges for marketers are generating and converting leads, proving ROI, using the right technologies, targeting consumers, and managing their website. All of these goals are based on meeting specific metrics-measured Read More

How to Perform Drip Marketing for Agencies

How to Perform Drip Marketing for Agencies

Picture this – you’ve managed to collect a significant number of email addresses of possible clients. You get all hyped and think about possible conversion percentages, and that there’s a chance that at least one of them will become a regular customer. Because of that, you start sending cold emails blasts, keeping your fingers crossed, Read More

WordPress Taxonomy Guide

WordPress Taxonomy Explained: The Definitive Guide

Taxonomies – one of the terms that WordPress website owners often hear from developers, but they don’t know for what, where, or how they’re used. In practice, taxonomies are one of the integral parts that helps you to classify your content, but the word itself can be puzzling for site owners and beginners that just Read More

How-to-Get-Google-Sitelinks-for-Your-Site

How to Get Google Sitelinks for Your Site

If you go to Netflix’s homepage you’ll see the best shows are shown there. This is because these shows are the ones that fans love, search for, and watch the most. Therefore, they’ll always get the preferred position on the homepage. This is exactly how Google Sitelinks work for your site. Google wants to display Read More

B2B Guide Google Analytics

Your B2B Guide to Google Analytics

Can you solve a Rubik’s cube with your eyes closed? Actually, some people can, but it’s pretty hard. This is what B2B marketing without data is like. If you want to grow as a B2B business and generate more leads, you need data. At least 38% of companies rely heavily on data to gather information Read More