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Reddit Marketing: How to Rank Content in 2023

Reddit Marketing_ How to Rank Content in 2023

Have you ever visited Reddit? If so, then you are probably aware that it is a great place to scroll through images, news, videos, and other types of content.

You can also use it to pass time, acquire new information, or ask other users for advice…but why stop there?

Reddit is a multifunctional social platform, it is a “different” social media, compared to the “standard” ones like Facebook, Instagram, Twitter, etc.

The million-dollar question is… have you ever thought about using Reddit for marketing?

Yes, it is possible. In fact, many brands are already using Reddit for various marketing-related activities.

There is a catch, though. It is not that easy to start out, and get the most out of this social platform.

Luckily, that is exactly what we are going to discuss today.

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Why Do Reddit Marketing?

First, let us explore the reasons why you should think about using Reddit for digital marketing in the first place.

Reddit was founded in 2005, and currently has around 55.79 million active users on a daily basis. Furthermore, it is expected that by 2025, that number will rise by 24.46%.

Moreover, as of June 2023, Reddit is the 7th most visited website in the world, with monthly traffic of 5,000,000,000!

Still not impressed?

Reddit’s users hit an average of 1 billion views per month for native videos, which comes to showcase the level of engagement on the platform.

Alright, now let us delve into the matter of how to do content marketing on Reddit.

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Reddit Marketing: 5 Tips to Rank Content in 2023

5 Tips to Rank Content in 2023

  1. Use a Personal Account
  2. Start a Subreddit
  3. Look for Customer Feedback
  4. Create High-Quality Content
  5. Participate in AMA Events

1. Use a Personal Account

Firstly, it is worth your time to understand that using a personal account on Reddit for business purposes is better than using a dedicated business account. Here’s why:

  1. Authentic. You can create a sense of authenticity and transparency by using your personal account on Reddit. Users are more likely to respond positively to a real human being than a generic business account. Quite simply, you will build more trust by just using a personal account.
  2. A human connection. Something that is really valued on the platform is the feeling of establishing genuine and meaningful interactions. It would be much easier to engage with the Reddit community with your personal account, instead of an “anonymous” business profile.
  3. Sharing content. You can still share materials related to your business, like blog posts, articles, videos, etc., through your personal account. Just pay attention to not become overly self-promotional. Instead, try to be genuinely helpful to the community, and offer valuable materials, rather than promoting your business at all costs.
  4. Flexibility. Using personal accounts allows you to join various discussions beyond your business niche, and expand your knowledge base. Furthermore, such versatility can make your business appear well-rounded and connected to different areas of interest.

Of course, it is important to note that while using a personal account for business purposes can have its benefits, you should always comply with the Content Policy of Reddit.

Additionally, you must disclose your association with your business when relevant, in order to maintain transparency and avoid any potential conflicts of interest.

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2. Start a Subreddit

A Subreddit is like a smaller community within the big Reddit community. In order to start a Subreddit, you must do the following:

  • Identify Your Subreddit’s niche
  • Create the Subreddit
  • Set up Your Subreddit
  • Customize the Appearance
  • Set Rules and Guidelines
  • Moderate and Promote Your Subreddit
  • Grow Your Community

3. Look for Customer Feedback

Reddit is actually a great place to find customer feedback, advice, and recommendations. What is more, you can also find out what people think about your competitors.

You should use this knowledge to improve your products or services, understand the main pain points of your customers, and understand what you are doing right.

The best part about all of this is that you can be sure that people are sharing their real thoughts, and not just writing fake reviews, and the like.

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4. Create High-Quality Content

Naturally, the best way to do marketing is to create awesome content. Keep in mind that 38% of Reddit users are enthusiastic about technology, which is more than any other social media.

Additionally, studies have shown that Redditors are willing to spend a lot on tech, which makes the platform ideal for tech companies to promote their products and services.

Apart from that, before you venture into the world of Reddit digital marketing, it is good to know that:

  1. Top Reddit posts are 120 characters or fewer.
  2. Post with questions get the most comments.
  3. The most popular type of content is external links.

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5. Participate in AMA Events

AMA (Ask Me Anything) sessions are a great way to talk directly with members of your community, and drive organic engagement.

In order to participate in an AMA event on Reddit, you need to:

  1. Find the AMA Subreddit. Many AMAs on Reddit take place on dedicated Subreddits such as r/IAmA (the most popular one) or Subreddits specific to a particular topic or individual. Search for the Subreddit related to the AMA you are interested in.
  2. Mark the date and time. Note down the date and time when the AMA will be live on Reddit. Make sure to account for any time zone differences.
  3. Subscribe and follow the Subreddits. Join the Subreddits where the AMA is taking place by clicking the “Subscribe” or “Join” button. This will allow you to receive notifications and updates related to the AMA.
  4. Be on time. Make sure you’re online and ready to participate when the AMA starts. Ask Me Anything sessions typically have a specified start time, and hosts usually provide a post where participants can submit their questions.
  5. Read the instructions of the host. The host of the AMA will typically provide instructions on how to submit questions. They may create a separate post for questions or ask participants to comment on the main AMA post. Read the instructions carefully to ensure you’re following the correct format.
  6. Submit your questions. Once the AMA starts, submit your questions as comments, following the host’s instructions. It is a good practice to browse through existing questions to avoid repetition, and upvote questions you’d like to see answered.
  7. Be patient and respectful. During the AMA, the host may take some time to answer questions or may not be able to answer all of them. Be patient and respectful of their time and decisions. Avoid spamming or posting unrelated content.
  8. Engage with other participants. While waiting for the host’s responses, engage with other participants by discussing the AMA, sharing insights, or responding to other questions and comments.
  9. Follow up and thank the host. After the AMA concludes, you may have further questions or comments. Check if the host is open to follow-up discussions and use that opportunity to express your gratitude for their time and insights.

Remember to follow through to Reddit’s rules and guidelines for participating in discussions, and respect the specific rules set by the Subreddits hosting the AMA.

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To Reddit or Not to Reddit?

There is no question that Reddit marketing is well worth investing in. Yet, there is also no question that it is not an easy endeavor.

Still, focusing some of your digital marketing efforts on Reddit can very well pay off in ways that you have not experienced before.

After all, why would brands like McDonald’s, EA, and Toyota use it, should it not bring any benefits to their businesses?

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