If you’ve logged into LinkedIn today and got one of those messages saying, “Hey Sir” even though you’re clearly a woman in your profile photo, or if you feel uncomfortable reading comments where employees overflatter their bosses, you know this is Linkedin networking done wrong. This is what we’d call “toxic LinkedIn. Is there a Read More
Just a few years ago, simply posting your CV on LinkedIn was all it took to catch the eye of potential employers. But times have changed. With millions of users active on the platform daily, standing out requires more than just listing your work experience. Nowadays, your LinkedIn profile is a virtual business media, showcasing Read More
When it comes to B2B social media strategies, one size doesn’t fit all. To create content that genuinely clicks with your professional audience, you first need to understand the difference between B2B and B2C marketing efforts on social media. Then, you need to know how content testing can help you consistently refine your messaging across Read More
LinkedIn has become an indispensable platform for professionals that continues to grow in importance each year. Today, merely having a profile is no longer enough to stand out. You need an optimized, eye-catching one that demonstrates your skills, experiences and accomplishments. A compelling LinkedIn presence can lead to networking and business partnership opportunities, recruiter contacts, Read More
Long gone are the days of blasting irrelevant, spammy cold pitches just to be ignored or blocked. The sales game has changed, and now, building relationships is everything. Savvy sales pros know that 2024 demands a more human approach, and that’s where the power of LinkedIn comes in. LinkedIn takes you from being cold and Read More
If one of your goals for 2024 is to find new leads for your company, prioritizing LinkedIn is key. It serves as a natural hub for businesses – it’s the place where companies can stay informed about the changes in their industries, look for new talent, and seek business opportunities. Moreover, if your business offers Read More
Several years ago, Facebook was only used for personal communication and purposes. Most individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using Facebook for business advertising and increasing their website traffic through the Read More
YouTube is the second most popular social network, in terms of monthly active users, having more than 2.70 billion active users in 2024, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
Discover why Twitter is integral for businesses: Let’s talk key strategies for engagement, traffic, and growth.
Did you know that businesses reached 1.628 billion Instagram users? In the first three months of 2023 alone, the total number of Instagram users that marketers can target with ads and with their Instagram landing pages increased by approximately 310 million (+23.5%). With 90% of the Instagram population following at least one business account and Read More
In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More
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