What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
Why doesn’t your website convert as much as you want it to? You’ve spent resources on creating a nice website following the latest trends, but your conversion rate is low. What’s missing? That’s right, you need a lead nurturing strategy. Struggling with a low conversion rate is not unusual nowadays. The reason is that the Read More
Imagine your target customer sitting on a couch and scrolling through their social media. Between a couple of friends’ posts and pages they follow, she sees the ad about a sale on your eCommerce site. The user clicks on the ad and is directed to an internal page on your site where they can see Read More
Remote work has been on the rise in recent years in many industries. It has a lot of benefits: convenience, saving time and money, increasing productivity, allowing for more focus and flexibility. For 65% of workers, working from home is a reason to like their job even more. According to FlexJobs survey, telecommuting is the Read More
In the past three months, the team at DevriX has updated a number of WordPress plugins, developed by the company. These plugins are just a small fraction of what we have created in our 10+ years’ partnerships with multinational accounts. As a devoted WordPress contributor, whenever we develop a useful and smart feature for our Read More
Influencer marketing comes with a glaring opportunity for all brands. It scales the power of word-of-mouth marketing through public figures that shoppers appreciate. But since emerging back in 2015, it has experienced ups and downs, and even several public scandals. So, in 2020, does influencer marketing work yet? The Influencer Marketing Benchmark Report from 2019 Read More
What is WordPress? WordPress is the most popular content management system (CMS) that powers 63% of all websites with a CMS, which equals 36% of all websites on the Internet. As the leading CMS, WordPress enables a whole ecosystem of business opportunities. You can create different types of websites like eCommerce shops, business websites, publishers Read More
Every website may experience problems – technical and functional vulnerabilities or issues, related to content updates and third parties. Also, every organization may be subject to a crisis of various origin and kind – starting from challenges to the business as a whole down to personal problems of top management. In both cases, the reasons Read More
Regardless of the niche that you’re running your business in, a solid web presence is a must. While selling and marketing can go a long way, a website is imperative for greater brand recognition, customer retention, increasing customers’ trust, and generating new leads by promoting your services. That is why a successful WordPress website strategy Read More
The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
When starting an online store, people usually neglect the most common eCommerce business mistakes and focus on the dream. You will source the products from another country, place them on your website, set an urgency discount timer, and voila, you’re a millionaire overnight, right? Wrong! Here are some sobering statistics: 90% of eCommerce companies fail Read More
