A penalty is never a good thing. It doesn’t matter whether it’s in sports or by a search engine online, it represents a huge disadvantage in any given field. Whether you like it or not, Google penalties are a thing, and pose a serious threat to your website’s visibility in organic search results. When crawling Read More
Do you know what your target users do when they open your WordPress website? What is their favorite page, and what are the articles that attract them to your blog? You need to know who visits your website, where do the visitors come from, and what do they exactly do when they land on your Read More
WordPress is the biggest blogging and CMS platform in the world! Everyone that opts to use WP as their web platform knows about its advantages and online potential. Your WordPress website needs to be capable of receiving a big surge of traffic at any given time. Scaling for high WordPress traffic requires configuration and optimization Read More
If your business is going through a ‘dry spell’ when it comes to generating traffic or sales through content marketing, you might want to consider changing up your strategy a bit. Most marketers and bloggers have little or no clue about increasing leads or traffic through content. In most cases, they use it as a Read More
Every WordPress website comes to the phase when you have to select and install a theme and plugins. There’s a huge amount of choices for both, and you might not know it, but some themes and plugins can turn out to be more harmful than helpful. With that in mind, let’s take a look at Read More
Having a landing page became a marketing requirement for any company that owns a website. Landing pages can bring more web traffic and inspire users to take the desired action on your page. If you want to have a better conversion for your website, the marketing campaign that you want to start should be supported Read More
Email marketing is an excellent way to engage your subscribers and target customers, whether that’s a notification about a new blog post or an update on your products/services and niche. But, what if you want to run an email marketing campaign? Would each one of your subscribers receive the same email, or will you need Read More
There are numerous and very important elements that you need to measure for a winning lead management campaign. Moreover, there are a few indicators that can provide a comprehensive and high-level overview of the campaign performance. What are these Key Performance Indicators (KPIs) and how can you leverage them to execute lead management successfully? Readers Read More
Video is the future of content. In a recent HubSpot survey, 55% of respondents said that they watch video content all the way through as opposed to skipping through it. All other content types, including social media posts, news articles, blogs, and podcasts lag behind. Video is clearly becoming the most important web medium. Cisco Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicator for the context of your content, headlines have the power to Read More
When you think about powerful promotional tactics, you can’t ignore email marketing. With a projected usage of 4 billion users by 2020, email marketing is a must when it comes to reaching target audiences and fast business scaling. But, before you jump on the bandwagon, you have to be aware that email marketing is not Read More
You know all these markets floating around, that promise to provide a solution to all your problems for the cost of around 50 bucks? Yeah, we are aware of them too. We’ve even tried a fair amount of them, be it for personal projects for some of our team members, or for smaller clients. Sadly, Read More
