Whenever businesses intend to release a new product or service, there are factors that they need to consider. To win customers over, and ensure that their new product is successful, a business must consider their audience reach, first impressions, pricing, and so forth. Altogether, these factors are part of the so-called “go-to-market strategy”. But what Read More
If one of your goals for 2024 is to find new leads for your company, prioritizing LinkedIn is key. It serves as a natural hub for businesses – it’s the place where companies can stay informed about the changes in their industries, look for new talent, and seek business opportunities. Moreover, if your business offers Read More
The past few years have kept things in marketing interesting. Between privacy changes, the pandemic, and economic fluctuations, adaptation is the key to an eCommerce business surviving and thriving . As customer priorities and brand relationships continue to morph more quickly than a TikTok trend, profitable growth remains the top priority. But how do we Read More
Fraud is a major challenge for eCommerce businesses and has led to significant financial losses worldwide. In 2022, online brands experienced approximately $41 billion globally in losses, and this number was expected to rise to $48 billion in 2023. Moreover, the impact of deception goes beyond financial implications. It also harms the buyer experience and Read More
Ready to take your business to the next level? It’s time to get strategic with behavioral targeting. Instead of using a one-size-fits-all approach, it lets you connect with your audience based on their specific interests and browsing habits. In this article, we’ll dive into behavioral targeting, covering everything you need to know, including ethical implementation Read More
Your business fumbled badly, and now you’re facing a crisis. Customers are upset and your reputation is at stake. However, don’t panic – damage control is possible if you move swiftly, empathize, take ownership, provide solutions, and follow through. That said, damage control should always be an essential part of any business strategy. It’s part Read More
Running an eCommerce business often comes with uncertainty, so many business owners would love to know what’s in store for them or what is going to be the next big thing. While crystal balls are hard to come by, demand forecasting can provide valuable insights. In this article, we’ll be exploring just how demand forecasting Read More
Have you checked your mailbox today? Not your email inbox, but your actual mailbox. As a marketer, the idea of using postcards, flyers, and catalogs might make you wonder: How has the century-old method of direct mail marketing survived the digital age? Well, it not only has survived, it thrives. According to Statista, direct mail Read More
Gone are the days when a single piece of content would bring in the tons of views and engagement on social media. Today’s oversaturated online landscape calls for constant creativity and output from marketers and brands. It’s simply not sustainable to continually churn out new and original content. This is where repurposing existing assets comes Read More
Imagine dedicating months of hard work to acquiring new customers for your eCommerce business, only to witness many of them part ways laters. It can be disheartening. This is where the power of churn prediction comes in. It helps you understand why certain clients are at risk of churning, enabling you to take proactive measures Read More
There is a reason why so many people end up buying those candy bars placed conveniently near the cash register in the supermarket. Companies know their customers, and they know how to catch their attention, thanks to smart product classification. Product classification is an essential tool if you want to target the right users. It Read More
Imagine being part of a streamlined platform where you can easily join multiple affiliate programs, receive timely payouts, access valuable support, and use performance tracking tools to optimize your campaigns and maximize your earnings. Sounds good, right? This is exactly what the best affiliate networks offer. Whether you have years of experience as an affiliate Read More