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Hey everyone, it’s that time of year again – the huge Black Friday sales event that gets everyone hyped for major deals and discounts is coming up fast. Shoppers get into a frenzy trying to grab the hottest bargains, the crowds go wild and the energy gets electric! We know you WordPress fans look forward Read More
The campfire tales of yore have long vanished. Now it’s all about crafting shareable narratives using tech and multimedia. From viral social videos to email yarns and more, digital storytelling pulls people in and engages them . No wonder savvy brands are jumping on the storytelling bandwagon to connect with customers and drive sales. Powerful Read More
AI has opened up some pretty cool new possibilities for content creation. With tools like natural language generators, you can churn out a ton of content in no time. But don’t let speed make you sacrifice quality. AII algorithms can blaze through data and save time and money. However they may struggle to pick up Read More
Why do you need to write a press release? Well, simply put, because the media has great power and influence over society. It is not without a reason that the media is known as “the Fourth Power”, or “the Fourth Estate”. Therefore, it is important to have good relationships and connections with the press. You Read More
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
The day after Thanksgiving is known for blowout deals and doorbuster sales – it’s Black Friday, the unofficial start of the holiday shopping season. As a marketer, you know that Black Friday and the following Cyber Monday represent a prime opportunity for eCommerce to drive massive sales and acquire new customers. However, with so many Read More
Switching from Universal Analytics (UA) to Google Analytics 4 (GA4) might sound a bit complicated, but don’t worry, it’s actually understandable if you start with the basics and build from there. GA4 brings significant changes, and while some familiar features may seem missing, it introduces a new data model, cross-device tracking, refined session definitions, new Read More
With all the different types of links on the web these days, it’s easy to get confused about what’s what. Indeed, it is a complex subject, but in the end, all links help transport users seamlessly between sites and content. In this article, we will tackle deep linking. Taking advantage of links means that your Read More
Every business, no matter how big or small, is constantly looking for ways to increase their sales volumes. While there are many strategies out there to sell more, you also need to consider a lot of factors, including what customers want, what’s relevant in your niche, and so on. Ultimately, one of the most popular Read More
The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives- online shopping included. In fact,eCommerce robots are so powerful that they forecast Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In 2023 B2B brands are diversifying their efforts to include formats from Read More
“What a wonderful day, let me browse the internet, and take a look at a bunch of ads”, said no one ever. Yeah, ads are annoying. Back in the day, TV commercials were technically unskippable, always irritating viewers by interrupting their favorite shows with what felt like an eternity of products and service promotions. Naturally, Read More