WordPress is a popular content management system. Nowadays, users from all over the world build WordPress sites, from small business owners, who want to expand their businesses online to authorities in different niches.
More specific, 29.2% of the websites on the internet are powered by WordPress.
When it comes to deciding your website builder and which platform is the best option for you, you need to consider your next move. What is your traffic plan? SEO is a big part of the strategy of many online businesses. Some startups rely entirely on organic traffic from the search engines.
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In addition, are you aware that the most successful SEO experts use and recommend WordPress? Not surprisingly, one of the reasons why WordPress is so ahead of the competition is because it works so well for SEO. But what makes WordPress so unique? Well, here are some answers:
1. Pretty Permalinks
The permalinks are the URLs on your site. You can easily edit your permalinks when you work on your WordPress dashboard. It can be done by visiting the settings and giving it the format you want. By default, it should look something like https://yoursite.com/?p=123.
When you customize it, a format like http://yoursite.com/%postname%/ is better for the search engines and for your visitors, who should be able to figure out the topic of your article from the link.
The permalinks can affect your ranking in two ways:
- Keywords in the link are an important ranking factor.
- Pretty permalinks can increase the CTR of your posts on the search engines.
CTR is the click-through rate for a link which is also a Google ranking factor. When you get fewer clicks than expected, Google will drop you into lower positions while improving the position of sites with a high CTR.
Lastly, a non-SEO reason that can also harm your traffic. If your link is viewable, you will get fewer visitors from other sources as well as social media; especially, when you use ugly permalinks. So, customizing the permalinks is a much better approach than leaving them with the default option.
2. Adding Metadata Automatically
The SEO title and the meta description are two major ranking factors. You need to add them to almost every post and page of your website. Including the targeted keyword in the metadata which can improve your position significantly.
Also, they help to increase your CTR since they are viewable on search engines. You only need to install one of the many free SEO plugins that are available for WordPress and then, add them.
This process does not take more than a few minutes. Then, you can use the same plugin for every post. When you do not add the metadata manually, a plugin like Yoast SEO or All in One SEO will get the needed information from the title and the first sentences of your content.
3. SEO-Optimized Images
Images make your content look more interesting and improve the readability since it breaks up the flow of the text. The above affects your SEO indirectly because they improve the user experience. The images, though, should be quality ones and relevant to your articles.
If you want to get the maximum exposure, you need to optimize your images for SEO. You can go to the edit options of an image and fill in the “Alternative Text” box. For the best results, include a version of your keyword. When you customize your articles, you are two clicks away from optimizing for SEO any image on your page.
Lastly, you can edit the size of an image to improve the page speed. Many free plugins optimize the size of many images automatically.
4. User Experience
With good user experience, you can keep your visitors more time on your site and more engaged with your content. A bad user experience can be anything from a bad web design to an ugly structure of the content to poorly chosen images.
Google can understand the user experience from metrics like the bounce rate and the average time that a guest remains on your site. You can check the bounce rate on your Google Analytics account. A high bounce rate, when the content is relevant to your ranked keywords, can be an indicator of poor user experience.
Another benefit of a good looking website is the increased engagement. People will leave their comments along with their questions. An active community through a comments section will also improve your ranking.
WordPress provides you with lots of options to customize your site with many great plugins and themes available, more than any other competitor. You can now be creative and design amazing websites.
5. Site Speed
Site speed is not a ranking factor but if the loading time of a site is high, your users will get frustrated and it will be bad news for your bounce rate. Also, if your site is very slow, it may get banned from Google.
For those who already use WordPress, site speed should not be a problem. There are many fast loading themes to meet every need. You also can find plugins that were actually created to improve site speed.
The only reason to have a slow site when using WordPress is that you are not using it properly. You can check your site load time on Google’s PageSpeed Insights.
6. Mobile Optimization
The number of the users, who use search engines from their smartphones and tablets, has increased over the last few years. Entrepreneurs must adapt to this new trend.
If you use WordPress, you have nothing to worry about. Most themes are already optimized for mobile phones. Additionally, when you customize your website, you can check how it looks on all the different devices. While we take for granted that any theme should be responsive, you still can see websites owners who are trying to figure out how to do it.
Google wants to find a mobile version of your site. This version should be of the same quality as your regular online version. A low-speed site on mobiles or a poor quality design may affect your rankings negatively.
7. Social Media Integration
Many online marketers overlook the importance of social media when they talk about SEO.
If you engage an audience on social media, your rankings will be better. The opposite applies as well when you have a high ranking, more engagement is expected on your social media posts also.
It is not about how many followers you have, but how active other people are in your posts (likes, comments, shares).
Again, WordPress is ahead of any competition. You can install one of the hundreds of plugins that are created to maximize your social media exposure. You can automate your campaigns, add social media buttons to your content to get shares from your visitors, embed a social media feed on your website, and many other options to encourage your guests to be a part of your social media campaigns.
Using WordPress benefits not only the user. It will save you, the owner, a lot of time as it has tools and features that you cannot find elsewhere. Many entrepreneurs develop new themes and plugins daily. It results in an overall better experience for everyone. SEO cannot be an exception, moreover, you will have more benefits from it than any other CMS system.
Concluding, WordPress is still the best platform for SEO and will be for many years to come.