There are thousands of WordPress freelancers and WordPress companies out there. How to find the best one for your business?
Define Your Goals
First off, define your goals.
What would you like to accomplish with your new website or solution?
Most clients approach us with “I want a WordPress website”. After jumping on a call, it always ends up with discussing business goals and targets. You don’t need a WordPress website – you need a solution that would help your business. A better structured goal would be:
- I want a WordPress website that will increase my traffic over time
- I want a new website that converts my visitors to customers
- I need a WordPress platform that will automate my user management process and gather information about our subscribers
- I would like a website that sales more products to our customers
- I would like to increase the percentage of buyers that find our website
- I want to build an online brand that is professional and outlines our boutique business in a better way
All of the above are valid reasons for you to hire a WordPress development company for website development. But they define your real incentive in a way that allows the experts to build your website structure, design appealing landing pages, and optimize the process in a way that brings real revenue on the table.
Know The Technical Basics
It is important to know the basics of the website development (WordPress) before you try to better it for SEO or make any other enhancement in it. It is not a tough task since learning the basics is not that difficult or time consuming. The main idea behind this small learning is the fact that you’ll be able to keep a good check on the work in progress and would be able to put forward your requirements in a better way. On the other hand if you have no knowledge of the development process you might get overly dependent on the developers and may also fail to explain them what you want.
You don’t need to be a technical expert in order to hire a company for your website, but it helps to know the basics before you start. In order to help your business, you need to cover the basics of WordPress management, marketing, SEO, user experience and hosting management.
We provide a free email course for webmasters that covers the basics and explains the significance of the website management process – such as, “Why does a website cost X”, “How to improve the user experience for my visitors”, and some valuable bits for your content management strategy.
Set Some Budget Constraints
Different development companies will apply different pricing strategies for your website. However, costs may vary, and your budget range could help a lot with defining the right strategy for your solution.
For example, if your business generates $1200/month from direct or indirect sales of products and services, your goal may be increasing your sales to $3000/month in a year. Next year’s profit will be $21,600 higher than your previous year, and it would also improve your brand awareness and reach out to more people accordingly.
By setting a budget range you will be able to discuss different opportunities that would reach to that number of sales – or even increase it. The WordPress company can plan for SEO work, content marketing or social media strategy, or creating additional products that would speed up your operations work and lead to higher margins for your work.
Look At Your Competitors
Take a look at your competitors. You can look at their footers and search for links of the web development companies that built their websites. Or Google them and try to find who built their websites (looking for a portfolio case study, for example). This may help you to get some rough numbers for that type of work even though it may not be accurate.
Work With Contributors
If your WordPress website is essential for your business, then you should plan for improving it in the long run.
Online businesses need to introduce more features, build more content and strengthen their branding all the time. Your best bet would be working with community contributors. You need to think of it as a partnership – the longer you work, the more the technical and business development teams learn about your process and goals, the better they can optimize your solution and improve your results. And who would you rather partner with – someone building websites on the side as a hobby, or a professional spending years full-time on helping businesses grow?
No brand has ever become a Fortune 500 company in a day or a month, so investing back in your business in the long run will help your business grow.