There are thousands of WordPress freelancers and WordPress companies out there. How to find the best one for your business?
Define Your Goals
First off, define your goals.
What would you like your WordPress company to accomplish with your new website or solution?
Most clients approach us with “I want a WordPress website”. After jumping on a call, it always ends up with discussing business goals and targets. You don’t need a WordPress website – you need a solution that would help your business. A better-structured goal would be:
- I want a WordPress website that will increase my traffic over time.
- I want a new website that converts my visitors to customers.
- I need a WordPress platform that will automate my user management process and gather information about our subscribers.
- I would like a website that sales more products to our customers.
- I would like to increase the percentage of buyers that find our website.
- I want to build an online brand that is professional and outlines our boutique business in a better way.
All of the above are valid reasons for you to hire a WordPress development company for website development. But they define your real incentive in a way that allows the experts to build your website structure, design appealing landing pages, and optimize the process in a way that brings real revenue on the table.
Know The Technical Basics
It is important to know the basics of the website development (WordPress) before you try to better it for SEO or make any other enhancement in it. It is not a tough task since learning the basics is not that difficult or time-consuming. The main idea behind this small learning is the fact that you’ll be able to keep a good check on the work in progress and would be able to put forward your requirements in a better way. On the other hand, if you have no knowledge of the development process you might get overly dependent on the developers and may also fail to explain them what you want.
You don’t need to be a technical expert in order to hire a company for your website, but it helps to know the basics before you start. In order to help your business, you need to cover the basics of WordPress management, marketing, SEO, user experience and hosting management.
We provide a free email course for webmasters that covers the basics and explains the significance of the website management process – such as, “Why does a website cost X”, “How to improve the user experience for my visitors”, and some valuable bits for your content management strategy.
Set Some Budget Constraints
Different development companies will apply different pricing strategies for your website. However, costs may vary, and your budget range could help a lot with defining the right strategy for your solution.
For example, if your business generates $1200/month from direct or indirect sales of products and services, your goal may be increasing your sales to $3000/month in a year. Next year’s profit will be $21,600 higher than your previous year, and it would also improve your brand awareness and reach out to more people accordingly.
By setting a budget range you will be able to discuss different opportunities that would reach to that number of sales – or even increase it. The WordPress company can plan for SEO work, content marketing or social media strategy, or creating additional products that would speed up your operations work and lead to higher margins for your work.
Consider WordPress Development Retainers
Planning the budget and the timeline for your web project, you should be aware of development retainers. This is a sustainable, growth-oriented partnership with your web agency where you plan all design, development and marketing work on a monthly basis. Your budget is distributed into monthly installments, you pay for a certain number of hours and get the monthly work done.
Together with your partner agency, you may start by building the MVP of your new web project. Or, go into the problematic issues of your current website and fix them. Or devise a plan on how to scale your platform. The leading principle with WordPress development retainers is that, instead of wasting precious time in drawing complex technical specifications for the whole project, you take one step at a time. That gives you the opportunity to prioritize the most important work to be done first and partner with your agency to develop your online business in an agile way.
Look At Your Competitors
Take a look at your competitors. You can look at their footers and search for links to the web development companies that built their websites. Or Google them and try to find who built their websites (looking for a portfolio case study, for example). This may help you to get some rough numbers for that type of work even though it may not be accurate.
Keep in mind that your competitors may have non-disclosure agreements or non-compete ones with their WordPress companies. If a WordPress vendor works with another reputable business provider in your space, they may be unable to help you.
That said, you can still use that knowledge and look for listings and relevant companies on LinkedIn or by searching through tools like SEMrush, Ahrefs, Serpstat which report a high success rate in outlining competitive companies (and other domains ranking for comparable keywords).
WordPress Company Listings
Recommendations go a long way. Same goes for finding a WordPress company for your web property.
Search for web directories or magazines listing a compilation of WordPress development companies. While conducting a simple Google search, you will likely stumble upon WP Mayor’s Best WordPress Companies, Agencies and Studios or the compilation of WordPress development companies on Clutch.co.
Working with a larger pool of dev shops would let you research several of them and send your RFP to multiple companies at once. A good way to approach that is asking a number of strategic questions:
- How long have you been providing WordPress development services?
- How many contributors work for your WordPress company?
- Can you showcase work samples of projects with a similar scope of mine?
- What are the most challenging WordPress development projects that you have tackled to date?
- How would you assess your expertise in handling WordPress stability, security, performance problems?
Vetting your service provider will also include their communication style and responsiveness. Professional WordPress companies stick to an established presales process which is effective and well-defined. Being unable to receive direct answers is a good indication that the ongoing development process may be flawed, too.
Work With Contributors
If your WordPress website is essential for your business, then you should plan for improving it in the long run.
Online businesses need to introduce more features, build more content and strengthen their branding all the time. Your best bet would be working with community contributors. You need to think of it as a partnership – the longer you work, the more the technical and business development teams learn about your process and goals, the better they can optimize your solution and improve your results. And who would you rather partner with – someone building websites on the side as a hobby, or professional spending years full-time on helping businesses grow?
No brand has ever become a Fortune 500 company in a day or a month, so investing back in your business, in the long run, will help your business grow.