The rise of eCommerce has undoubtedly revolutionized the shopping experience. It’s now easier than ever for people to browse the products they like and buy them without sacrificing the comfort of their couch. You can buy practically anything online and do it at any time of the day or night. This accessibility and constant availability Read More
As a content marketer, you probably have so much to do and often not enough time to get it done. There is a lot of pressure for delivering high-quality content on a regular basis that audiences really want to see, and with so much at stake, the last thing you want to do is to Read More
The world of software-as-a-service (SaaS) companies is growing at a fascinating rate. The number of initial public offerings (IPOs) by SaaS companies has nearly tripled over the past decade. Moreover, the market is forecastеd to grow to $120 billion in 2021, and expected to reach a compound annual growth of 21 percent. What makes SaaS Read More
Most entrepreneurs focus on data when planning their marketing strategy. While this is vital to helping a brand succeed, there are other elements that you should take into account. One of the things that you must remember to include in your strategy is customer empathy. A campaign that is built on a combination of both Read More
In a climate of continuous innovation, unpredictable changes and fast-paced social dynamics, molding a high-performing work culture is a step both small and large businesses can’t skip. In particular, a positive work environment, as stated by Harvard Business Review, can lead to huge benefits for employees, employers and the bottom line. A workplace culture is Read More
The digital ecosystem provides companies with many opportunities to reach and engage audiences. Once considered rare, virtual events have now become an essential piece of any marketing strategy, especially for B2B businesses. Advancements in technology coupled with the wider adoption of online event broadcasting, opened the door to far better digital events. Industry experts forecast Read More
Video has become one of the most popular and favorable forms of advertising for a while now. You see it on social media platforms such as Facebook, Instagram, LinkedIn, Instagram, and even on websites. It’s one of the easiest ways to connect and engage with your audience without trying too hard. But still, some video Read More
In today’s digitized economy a mobile app is a powerful marketing tool and a smart competitive differentiator. It can help you promote your brand, products and services faster, get to know your customers like never before, and aid your marketing research. Moreover, with a good strategy in place, a mobile app can drive up sales. Read More
It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
Like it or not, online shopping is the new normal today. Even the hard-core fans of window-shopping and in-person deals have now been conquered by the advantages and benefits of the digital shopping experience. But the thing about online shopping is that once hooked, people can’t get enough of it. And social commerce might be Read More
More often than not, many businesses don’t give their About Us page the attention it deserves. However, it’s one of the first pages you should create and design, no matter what industry you’re in. While you may see this page named differently on different websites – About Us, Our Story, Who We Are etc, it Read More
Every entrepreneur dreams of dominating the industry that he or she is doing business in. If you’re one of them, keep in mind that you have to put in a sensible amount of work to achieve your goals. You’d have to come up with the right marketing approach and devise a strategy for your brand Read More
