What is ad viewability and why is it important? 86% of users pay zero attention to banner ads. Just 1% of those who do, actually engage with them. Viewability is a really important metric for digital publishers, concerning programmatic advertising. It was introduced to fix the issue with having ads that can’t fit into a Read More
Senior Executive Media has been working with DevriX on a WordPress development retainer plan since August 2021. In this case study, we will go through our journey working together for the past year or so, during which we’ve covered various initiatives including: pulling off an entire publisher platform from the get-go for about 2 months Read More
Data analytics is one of those big words that sounds fancy and makes the average person think about math, statistics, and serious research. That is true to a certain extent, however, there’s much more to it. Nowadays, big data analytics transforms businesses worldwide with its insights and by discovering new opportunities. So, let’s understand what Read More
Although SEO for Bing is quite similar to optimizing your website for other search engines, there are a few differences to take into account. For example, while Google considers links, page speed and EAT (Expertise-Authority-Trustworthiness) in content as most important, Bing values social signals and on-page features more. Despite the significant difference in market share Read More
Mobile optimization of websites is crucial. Did you know that currently nearly 55% of web traffic worldwide comes from mobile devices, and that about 70% of traffic from publishers’ sites come from Google Searches which also happens on mobile? Astonishing, isn’t it? As such, mobile devices have become an indispensable part of our lives. They Read More
WordPress is a versatile service platform offering a huge variety of functions. They can facilitate any individual and business website needs. Over the 19+ years of its existence, it has completely transformed from a simple blogging platform to the most powerful content management system (CMS). In fact, 43% of all websites use it. With an Read More
Web development is one of the most sought after, and well-paid, careers in recent years. Everyone wants to know more about development, and how to make a good living from it. However, there are a lot of mistakes that developers make, especially beginners. That’s why we have decided to ask our team of experienced developers Read More
It’s expected that in 2023, global eCommerce sales will reach over $6.5 trillion! However, it’s crucial to understand that customer experience is vital for eCommerce success. Simply put, a customer that is happy with the way you’ve treated them, is much more likely to do business with you again, and recommend you to other people. Read More
In the world of eCommerce, if the product is king, then customer support is definitely the queen. The secret to great brand reputation is managing customer queries well and on time. Customers that are pleased with your products and services will not only come back for more but will also refer others to you, making Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
The goal of a landing page is to convert your website visitors into customers. Ultimately, that’s what every online business aims to achieve – to get as many customers as possible. The question is: how do you create landing pages that would attract users and make them want to become your clients? Today, we analyze Read More
What’s not to like about getting free traffic to your website? Naturally, it won’t just happen on its own – you need to do the initial work, and then continue to keep an eye on and maintain your website to ensure traffic keeps coming your way. Still, organic website traffic is the best type of Read More
